Nintendo is already repeating the Wii U's mistakes with Switch
Two weeks from launch and I still have so many questions
by Christopher Grant@chrisgrant Feb 17, 2017
When Nintendo launched the Wii U in 2012, there were a lot of promises about what the platform meant. Now, less than five years later, the Wii U is an unmitigated failure, not just commercially but creatively, and Nintendo is going to take another crack at a tablet-based home console platform with the Nintendo Switch. And while Nintendo has a lot of ‘splaining to do in general, there is no better litmus test for Nintendo’s future success than how well it handles the console’s online functionality.
It’s not going great so far.
Nintendo held a Wii U reveal event in New York City in Sep. 2012, some 17 months after revealing the project and just two months before its release. And despite the years of inadequate online support for the Wii, Nintendo came equipped to that 2012 event with ... not a lot of detail on the Wii U’s online capabilities. “While there were many things missing from Nintendo's showing yesterday,” I wrote at the time, “there is one omission whose absence stands in such stark contrast to the rest of the industry, and even to Nintendo's own messaging today, that it's the obvious place to start: an online service.”
History has a way of repeating itself. It’s been 703 days since Nintendo revealed plans to succeed the flagging Wii U with a new console, the Nintendo Switch (then-codenamed NX), and it had a Switch reveal event in New York City last month, roughly two months before the console’s planned March release.
Nearly everything I detailed that was absent from the Wii U reveal event is absent now with just 14 days to go before the Switch is in customers’ homes.
We didn't see the console's menu system; we have no idea if the much-hated "friends code" system will make a return; in the absence of any kind of unifying "account" with Nintendo, we don't know if future digital purchases will be tied to that profile or to the hardware (as it is currently); and we don't know how the eShop will work which, you'll recall, failed to launch alongside the 3DS just last year.
We do have some clarity into the account system. Nintendo’s initial reveal statement for the Switch (neé NX) promised a new “membership service” thanks to a partnership with Japanese mobile gaming giant DeNA.
Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service.
It’s notable that the very first acknowledgement of the Switch was also an acknowledgement of the importance of a consistent online identity for Nintendo’s products and an acknowledgement that Nintendo could not do this by itself.
![](https://www.gamespot.com/a/uploads/original/1559/15599521/3196850-7645097974-nmcga.jpg)
That service — the successor to the Nintendo Network ID — ended up being called, simply, Nintendo Account, and it was launched in North America in February of last year, in advance of the release of Miitomo and the new My Nintendo rewards program. While both the 3DS and Wii U have been updated to support the new Nintendo Account system, the Switch is the first new piece of hardware built with Nintendo Account in mind.
The most obvious answer as to why Nintendo is being so cagey about its online functionality or, really, the entire software platform outside of the games that run on it, is because ... it isn’t done yet. You may not recall, but when the Wii U launched it required a massive day one patch that took, for many, literal hours to download and install. That patch included all of the console’s online functionality which, even when delivered, wasn’t competitive with its peers from Microsoft and Sony. That patch came in so hot, reviewers were waiting until it was made available on launch day to test the Wii U’s online functionality.
So it’s actually heartening to hear that Nintendo has partnered with DeNA to work on one of its core deficiencies, and even more heartening that Nintendo admitted as much over 700 days ago. What’s worrisome is that, on the heels of the Wii U’s disastrous rollout and even more disastrous execution, Nintendo doesn’t recognize the need to convince would-be consumers that this time, finally, it has it figured out and your money will be well invested in the Switch. If consumer expectations — newly transformed by the introduction of smartphones, Kindles and more — confounded Nintendo in 2012 ... well, I’ve got bad news for Nintendo in 2017.
Let’s not forget, despite only selling some 13.5 million units — a far cry from the 100 million some at the company thought it would sell — that Nintendo still managed to convince roughly that many of its faithful fans to purchase a colossal blunder that most others could see coming a mile away. After all, how clairvoyant do you have to be to recognize that Nintendo’s failure to deliver an actual online strategy — amongst other red flags! — in 2012 would be problematic?
Sure, the Wii U was always going to be limited in that regard, with its strange tablet-that’s-not-really-a-tablet hardware, but the Switch is an honest-to-goodness tablet! There is, in fact, a whole technology market for tablets. People like the things! But, lest you think Nintendo realizes the enormity of this opportunity — Apple sold more than 13 million iPads last quarter and even that represented a nearly 20 precent drop in sales from a year ago — the Switch doesn’t appear to be gunning for tablet dominance.
To start, it won’t have Netflix, or any other streaming video apps, at launch and future support isn’t even guaranteed, but rather is “being considered.” Similarly, the Switch won’t even have a web browser — “Since all of our efforts have gone toward making Switch an amazing dedicated video game platform, it will not support it, at least at launch,” Nintendo president and CEO Tatsumi Kimishima told Time earlier this month. These absences are perhaps due less to Nintendo’s vision or planning and more to a lack of support from those app developers, but it’s troubling nevertheless.
http://www.polygon.com/2017/2/17/14260808/nintendo-switch-online-platform-worries
Disclaimer: I'm buying a Switch at launch for Zelda.
That said, Switch is definitely not the system I had hoped "NX" would be. I think Switch would've made an awesome secondary Nintendo platform, with the main one being a powerful, dedicated home console with high-end graphics, attracting western 3rd parties.
Anyway, I certainly hope Switch sells well enough (at least 30+ million lifetime, worldwide) that Nintendo does not hesitate to put out another console platform in the early 2020s. I hope whatever that future system might be, is already in the early stages of R&D.
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