MS has a tendency to overreact to market conditions. Whatever trend that they think will help sell their product. They have no problem going "all in" if you will.
MS saw that the XB360 kinect was received well, and so they doubled down on it, and bundled it with every XB1 at launch.
MS realized that online gaming was a huge thing going forward with the OG Xbox, so they built 360 based around that.
You can also see it with things like the nfl deal, and minecraft. If MS thinks it will sell, then they will spend the resources to make it happen.
With this generation being all about power, I suspect that MS will go all in on the next Xbox as well. If MS puts their sights on having more power in their next console, there is really no way Sony can compete. MS will spend (or lose) whatever it takes to have the more powerful console next gen if that's what they think will help sell the xbox.
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