Profiteering is a new trend in the video game world. Scalpers buy up some supply at launch and resell anywhere from 150-200% the MSRP.
What isn't realized is the harm this does to the industry.
1) Provides bad feedback for the manufacturers. In the case of the PS3 launch, about 75% of the PS3's bought were intended to be sold. The product sold out, but it was largley due to the upcoming holiday season and the idea of turning a quick profit.
2) It artificially inflates the price and will lead to a true price in inflation. The biggest concerns the past two generation launches have been pricing. We see profiteers moving product at 100% above MSRP and we grow used to this new pricing structure. In developing the next generation, the developers will not be nearly as price sensative and may even add to their own margins with the idea that the market will bare the higher pricing.
3) Lack of goods at the intended time of purchase cause consumers to buy a product they didn't want. Not only does this send even more false feedback to the manufacturers, but it also breeds disdain in the consumer and stunts industry growth.
Over the weekend I looked in close to 10 stores for a copy of WiiFit. I was only able to find a copy on sale for 200% MSRP from online retailers in Oregan! You cannot buy this online at MSRP.
A product that is being contested for it's real value in gaming circles sells out in hours. A hefty chunk to profiteers. This isn't a console. Rockband didn't sell out to profiteers and Guitar Hero didn't sell out to profiteers. So why has WiiFit? The trend is slowly spreading from consoles to peripherals and eventually nothing will be sacred. Everyone will have to preorder or wait 6 months. It's a huge blow to the economic system that drives this country and the only benefactor is the profiteers.
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