You see the only way to sell a machine so great, so advance, and just so technilogically superior, they had to spend a lot of money, which means the systems had to start out at a high price. Sony knew people wouldnt want to spend a ton of money, but they had to make a really good system. There was only one solution from that.
Sony made people hate them. Soon their stock started to go down, not as many machines were sold, and people started to lose faith. So soon once their stock is low enough, not as many people are supporting them, and they start selling their stock, the Sony company will have some extra money, and they'll quickly be able to boost the PS3 sales and materials, thus being able to make it much cheaper.
What many people believe all these previous made for PS3 games were now just going to the Xbox360, but in reality they had to help out with the plan. Since the PS3 is so expensive, not enough people were buying it, and thus the game companies weren't making enough money. So they switched over to the Xbox, which made many gamers switch, thus propelling sony's plan.
Once Sony can finally make the PS3 cheapers, more multiplatform games will be realeased and people will soon realize the PS3 games are far more superior. Thus propelling sony and all of its compaion companys through the roof in money.
We can now see that sony is still not letting us down.
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