Whoever wrote this article forgot a few things; 1, Sony does NOT sell each console to the store for $299, if they did then the store would have to sell it at a higher price to make profit. Sony probably sell each PS3 to the store for $250 or so. 2, Who pays for the shipping cost? If it is Sony who pays then they are losing even more money and if the store pays for the shipping costs then that means they buy each PS3 for even less than I am guessing. Either way, Sony is still losing TONS of money on the PS3. Is this too hard for most people to understand?
T-Aldous
Bingo. Sony can't keep losing money on their gaming division forever. They're now coming up at a $5 Billion loss. If this continues to happen, then the PS3 is just going to wind up like the original X-Box in which Sony has to pull support from it. They'll have no choice but to.
For that matter, the only reason why the PS2 had a 10 year lifespan plan was because it was making Sony money, & that more people keep on buying it, as well as more games coming out for it. Plus the only reason why MS has pulled support for the original X-Box was because it was bleeding them dry of their money, 3rd party games weren't selling well on it, & that it wasn't very popular like the PS2 was. Now this gen, it's the other way around with the 360 & PS3.
Now Microsoft has announced a 10 year plan for it, because it's very popular, MS is making money off of each 360 being sold, & more games just keeps coming out for it. The PS3, however, is nowhere near as popular as the PS1 & the PS2.
As a matter of fact, I can see Sony pulling the plug on their 10 year lifespan on the PS3 before MS even does with the 360. Not to mention that unlike Sony, Microsoft has plenty of billions lined up in their pockets. As long as Sony keeps dropping the price of the PS3's in order to play catch up to the 360 in sales, they'll never turn profitable.
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