PS3 Outperforms 360 For EA

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redskins2156

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#1 redskins2156
Member since 2007 • 2553 Posts

http://www.mcvuk.com/news/35278/PS3-outperforms-Xbox-360-for-EA

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-GeordiLaForge-

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#2 -GeordiLaForge-
Member since 2006 • 7167 Posts
That is very misleading. The article speaks about profits.
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-GeordiLaForge-

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#3 -GeordiLaForge-
Member since 2006 • 7167 Posts
Nice try btw :P
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bronxxbombers

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#4 bronxxbombers
Member since 2009 • 2840 Posts
For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating.
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-GeordiLaForge-

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#5 -GeordiLaForge-
Member since 2006 • 7167 Posts
For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. bronxxbombers
The attachment rate is MUCH higher for the 360. But consider the source. Have you ever heard of MCVUK.com? Me neither...
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Giancar

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#6 Giancar
Member since 2006 • 19160 Posts
ME2 for Wii and PS3 am confirmed :shock:
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clubsammich91

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#7 clubsammich91
Member since 2009 • 2229 Posts
For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. bronxxbombers
Maybe it's just one PS3 owner with a mental illness who buys the same EA game over and over again....It could happen
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Riverwolf007

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#8 Riverwolf007
Member since 2005 • 26023 Posts

heh, tough to keep tabs on which company the ps3 guys hate on a day by day basis...

"we hate _____ they said something bad about the ps3...no no we love ________ they said something good about the ps3"

just plug in valve, EA, gabe N., ex-sony executives, whatever...

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Giancar

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#9 Giancar
Member since 2006 • 19160 Posts

heh, tough to keep tabs on which company the ps3 guys hate on a day by day basis...

"we hate _____ they said something bad about the ps3...no no we love ________ they said something good about the ps3"

Riverwolf007
all people (and fanboys) seem to love EA nowadays...(maybe expect for Madden)...
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bronxxbombers

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#10 bronxxbombers
Member since 2009 • 2840 Posts

heh, tough to keep tabs on which company the ps3 guys hate on a day by day basis...

"we hate _____ they said something bad about the ps3...no no we love ________ they said something good about the ps3"

Riverwolf007
Was that random, or am I missing something?
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bronxxbombers

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#12 bronxxbombers
Member since 2009 • 2840 Posts

[QUOTE="-GeordiLaForge-"][QUOTE="bronxxbombers"]For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. Slashkice

The attachment rate is MUCH higher for the 360. But consider the source. Have you ever heard of MCVUK.com? Me neither...

If you ever feel like coming out of denial, you can look at EA's fiscal first quarter results and see that the article is right.

the article is correct, but it still makes very little sense to me. Was there some big PS3 exclusive published by EA?
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Riverwolf007

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#13 Riverwolf007
Member since 2005 • 26023 Posts

[QUOTE="Riverwolf007"]

heh, tough to keep tabs on which company the ps3 guys hate on a day by day basis...

"we hate _____ they said something bad about the ps3...no no we love ________ they said something good about the ps3"

bronxxbombers

Was that random, or am I missing something?

i'm just remembering how things were when orange box came out and you couldn't bring up ea without every ps3 fan going off on how lame ea was

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SambaLele

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#14 SambaLele
Member since 2004 • 5552 Posts

For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. bronxxbombers

Maybe PSN is proving to be highly profitable for them?

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ActicEdge

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#15 ActicEdge
Member since 2008 • 24492 Posts

That's a little out of left field. Wonder what made the difference? (Also wonders why the PC and Wii which destroy the PS3/360 at this sales game are ignored :question:)

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Giancar

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#16 Giancar
Member since 2006 • 19160 Posts

That's a little out of left field. Wonder what made the difference? (Also wonders why the PC and Wii which destroy the PS3/360 at this sales game are ignored :question:)

ActicEdge
errr...I didn't ignore it in my joke (or not?) post. >.>
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ActicEdge

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#17 ActicEdge
Member since 2008 • 24492 Posts

[QUOTE="ActicEdge"]

That's a little out of left field. Wonder what made the difference? (Also wonders why the PC and Wii which destroy the PS3/360 at this sales game are ignored :question: )

Giancar

errr...I didn't ignore it in my joke (or not?) post. >.>

That's cause you rock :P

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Giancar

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#18 Giancar
Member since 2006 • 19160 Posts

[QUOTE="Giancar"][QUOTE="ActicEdge"]

That's a little out of left field. Wonder what made the difference? (Also wonders why the PC and Wii which destroy the PS3/360 at this sales game are ignored :question: )

ActicEdge

errr...I didn't ignore it in my joke (or not?) post. >.>

That's cause you rock :P

I know 8) lol
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UnnDunn

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#19 UnnDunn
Member since 2002 • 3981 Posts

[QUOTE="bronxxbombers"]For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. -GeordiLaForge-
The attachment rate is MUCH higher for the 360. But consider the source. Have you ever heard of MCVUK.com? Me neither...

MCV is a highly-regarded industry trade magazine, the UK equivalent of Edge Online in the US.

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-GeordiLaForge-

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#20 -GeordiLaForge-
Member since 2006 • 7167 Posts

[QUOTE="-GeordiLaForge-"][QUOTE="bronxxbombers"]For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. UnnDunn

The attachment rate is MUCH higher for the 360. But consider the source. Have you ever heard of MCVUK.com? Me neither...

MCV is a highly-regarded industry trade magazine.

Hmm, I've never heard of them. Good to know though. Thanks :)
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-GeordiLaForge-

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#21 -GeordiLaForge-
Member since 2006 • 7167 Posts

[QUOTE="-GeordiLaForge-"][QUOTE="bronxxbombers"]For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. Slashkice

The attachment rate is MUCH higher for the 360. But consider the source. Have you ever heard of MCVUK.com? Me neither...

If you ever feel like coming out of denial, you can look at EA's fiscal first quarter results and see that the article is right.

I stand corrected. But I'm not surprised really, considering how many PS2 owners were mainly sports fans...
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xfcanadian

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#22 xfcanadian
Member since 2009 • 25 Posts

Yeah, that makes sense. I work in a gaming department of a store...sports games are more popular on the ps3, where FPS like COD are more popular on the 360.

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bronxxbombers

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#23 bronxxbombers
Member since 2009 • 2840 Posts

Yeah, that makes sense. I work in a gaming department of a store...sports games are more popular on the ps3, where FPS like COD are more popular on the 360.

xfcanadian
Ahh, that sort of explains it.
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SUD123456

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#24 SUD123456
Member since 2007 • 7062 Posts

[QUOTE="xfcanadian"]

Yeah, that makes sense. I work in a gaming department of a store...sports games are more popular on the ps3, where FPS like COD are more popular on the 360.

bronxxbombers

Ahh, that sort of explains it.

Yah, sort of.

EA released 5 things on both the PS3 and 360 in the quarter. No other games were released on only one platform or the other. Of course there is hold over revenue from sales of other earlier released games, but most of the revenue is going to come from these five.

They were: Tiger Woods, Harry Potter, FNR4, Godfather 2, and Rockband DLC

There is also one problem with this thread and the other thread like it and the original source articles. They all refer to or imply profit, which is wrong since the numbers reported are Revenue, not profit.

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Rza_rectah

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#25 Rza_rectah
Member since 2005 • 3959 Posts
That is very misleading. The article speaks about profits. Anyway, it's a BS article regardless...-GeordiLaForge-
Just a bit not really though it still outperformed but not in the way everyone else was thinking. I wonder what Activision is whining about if this is true.
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-GeordiLaForge-

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#26 -GeordiLaForge-
Member since 2006 • 7167 Posts
[QUOTE="-GeordiLaForge-"]That is very misleading. The article speaks about profits. Anyway, it's a BS article regardless...Rza_rectah
Just a bit not really though it still outperformed but not in the way everyone else was thinking. I wonder what Activision is whining about if this is true.

Yeah, the article turned out to be correct. I edited my post accordingly.
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Makari

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#27 Makari
Member since 2003 • 15250 Posts

[QUOTE="Rza_rectah"][QUOTE="-GeordiLaForge-"]That is very misleading. The article speaks about profits. Anyway, it's a BS article regardless...-GeordiLaForge-
Just a bit not really though it still outperformed but not in the way everyone else was thinking. I wonder what Activision is whining about if this is true.

Yeah, the article turned out to be correct. I edited my post accordingly.

oddly though, EA also tosses in the non-GAAP results which pretty much flips it between the two platforms.

edit: Actually, yeah - the 360 is pretty much on the dot with GAAP vs. non-GAAP revenue between the platforms. The PS3 non-GAAP is generally far lower than the GAAP. Wonder what's being counted under GAAP that isn't otherwise for the PS3 - sounds like there's some other form of income for EA besides just raw game sales.

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SUD123456

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#28 SUD123456
Member since 2007 • 7062 Posts

[QUOTE="-GeordiLaForge-"]That is very misleading. The article speaks about profits. Anyway, it's a BS article regardless...Rza_rectah
Just a bit not really though it still outperformed but not in the way everyone else was thinking. I wonder what Activision is whining about if this is true. [/QUOTE]

Activision is whining about profitability and return on investment. This thread, this article, and EA's quarterly report does not address or compare profitability across the platforms. The only info EA discloses is Revenue by platform.

Furthermore, a single quarter or two does not mean anything. A single game can skew a quarter's results, whether it is released on only one platform, or simply performs better on one. Last year the PS3 outsold the 360 in 2 of the 4 quarters, but for the year was still last because the 360 obliterated it in the the other two quarters. Perhaps this year the PS3 will obliterate the 360 in EA sales, but we really can't know based upon 5 games released in the quarter.

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Rza_rectah

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#29 Rza_rectah
Member since 2005 • 3959 Posts

[QUOTE="Rza_rectah"][QUOTE="-GeordiLaForge-"]That is very misleading. The article speaks about profits. Anyway, it's a BS article regardless...SUD123456

Just a bit not really though it still outperformed but not in the way everyone else was thinking. I wonder what Activision is whining about if this is true. [/QUOTE]

Activision is whining about profitability and return on investment. This thread, this article, and EA's quarterly report does not address or compare profitability across the platforms. The only info EA discloses is Revenue by platform.

Furthermore, a single quarter or two does not mean anything. A single game can skew a quarter's results, whether it is released on only one platform, or simply performs better on one. Last year the PS3 outsold the 360 in 2 of the 4 quarters, but for the year was still last because the 360 obliterated it in the the other two quarters. Perhaps this year the PS3 will obliterate the 360 in EA sales, but we really can't know based upon 5 games released in the quarter.

Thats true 360 is going to kill it next year though with mass effect. Or is that this fiscal year I dont know.
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Makari

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#30 Makari
Member since 2003 • 15250 Posts

[QUOTE="-GeordiLaForge-"][QUOTE="Rza_rectah"] Just a bit not really though it still outperformed but not in the way everyone else was thinking. I wonder what Activision is whining about if this is true.Makari

Yeah, the article turned out to be correct. I edited my post accordingly.

oddly though, EA also tosses in the non-GAAP results which pretty much flips it between the two platforms.

edit: Actually, yeah - the 360 is pretty much on the dot with GAAP vs. non-GAAP revenue between the platforms. The PS3 non-GAAP is generally far lower than the GAAP. Wonder what's being counted under GAAP that isn't otherwise for the PS3 - sounds like there's some other form of income for EA besides just raw game sales.

Ah, tracked it down. Under GAAP, they don't evenly split the cost of development. Most of the multiplatform games are treated as 360 lead platform, so nearly all of the development costs are laid at the 360's feet. The 360 versions still sell much more as evidenced in the non-GAAP figures, they just count the development costs against the 360 way more than they do against the PS3.
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SUD123456

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#31 SUD123456
Member since 2007 • 7062 Posts

[QUOTE="Makari"]

[QUOTE="-GeordiLaForge-"]Yeah, the article turned out to be correct. I edited my post accordingly.Makari

oddly though, EA also tosses in the non-GAAP results which pretty much flips it between the two platforms.

edit: Actually, yeah - the 360 is pretty much on the dot with GAAP vs. non-GAAP revenue between the platforms. The PS3 non-GAAP is generally far lower than the GAAP. Wonder what's being counted under GAAP that isn't otherwise for the PS3 - sounds like there's some other form of income for EA besides just raw game sales.

Ah, tracked it down. Under GAAP, they don't evenly split the cost of development. Most of the multiplatform games are treated as 360 lead platform, so nearly all of the development costs are laid at the 360's feet. The 360 versions still sell much more as evidenced in the non-GAAP figures, they just count the development costs against the 360 way more than they do against the PS3.

That is absolutely not true. I presume you simply copied this false infpormation from the other thread on this very topic. This has absolutely nothing to do with development costs and lead platforms.

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EmperorSupreme

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#32 EmperorSupreme
Member since 2006 • 7686 Posts
[QUOTE="bronxxbombers"]For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. -GeordiLaForge-
The attachment rate is MUCH higher for the 360. But consider the source. Have you ever heard of MCVUK.com? Me neither...

The attachment rate for 360 is NOT much higher, especially embarrassing when you consider 360 has been out a year longer. http://www.gamasutra.com/php-bin/news_index.php?story=23308 PS3 -6.5 X360 -7.5 As of March 2009 the PlayStation 3 had a tie ratio of 6.5 ...the Xbox 360 had a tie ratio of 7.5, or one full game more per owner on average. The lead was bigger in the past for 360, but 360 actually had games then.
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Makari

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#33 Makari
Member since 2003 • 15250 Posts

[QUOTE="Makari"][QUOTE="Makari"] oddly though, EA also tosses in the non-GAAP results which pretty much flips it between the two platforms.

edit: Actually, yeah - the 360 is pretty much on the dot with GAAP vs. non-GAAP revenue between the platforms. The PS3 non-GAAP is generally far lower than the GAAP. Wonder what's being counted under GAAP that isn't otherwise for the PS3 - sounds like there's some other form of income for EA besides just raw game sales.

SUD123456

Ah, tracked it down. Under GAAP, they don't evenly split the cost of development. Most of the multiplatform games are treated as 360 lead platform, so nearly all of the development costs are laid at the 360's feet. The 360 versions still sell much more as evidenced in the non-GAAP figures, they just count the development costs against the 360 way more than they do against the PS3.

That is absolutely not true. I presume you simply copied this false infpormation from the other thread on this very topic. This has absolutely nothing to do with development costs and lead platforms.

Hm. Then how do you explain the discrepancy? Since... you know, that explanation actually fits and makes sense and all.
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navyguy21

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#34 navyguy21
Member since 2003 • 17952 Posts
Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.
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Makari

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#35 Makari
Member since 2003 • 15250 Posts

[QUOTE="SUD123456"]

[QUOTE="Makari"] Ah, tracked it down. Under GAAP, they don't evenly split the cost of development. Most of the multiplatform games are treated as 360 lead platform, so nearly all of the development costs are laid at the 360's feet. The 360 versions still sell much more as evidenced in the non-GAAP figures, they just count the development costs against the 360 way more than they do against the PS3.Makari

That is absolutely not true. I presume you simply copied this false infpormation from the other thread on this very topic. This has absolutely nothing to do with development costs and lead platforms.

Hm. Then how do you explain the discrepancy? Since... you know, that explanation actually fits and makes sense and all.

Here you go, quick and dirty GAAP vs. non. I am honestly curious what is going on there though, with the way the PS3's numbers jump all over the place.

Xbox 360 134 291 448 132 73(46%)

Xbox 360 134 291 448 135 1361%

PLAYSTATION 3 162 120 297 197 121(25%)

PLAYSTATION 3 84 188 355 84 9918%

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ganon546

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#36 ganon546
Member since 2007 • 2942 Posts

Wow for some reason I don't believe it :?

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#37 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.navyguy21
Don't bring your dirty facts and reason to this forum! :P
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SUD123456

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#38 SUD123456
Member since 2007 • 7062 Posts

[QUOTE="SUD123456"]

[QUOTE="Makari"] Ah, tracked it down. Under GAAP, they don't evenly split the cost of development. Most of the multiplatform games are treated as 360 lead platform, so nearly all of the development costs are laid at the 360's feet. The 360 versions still sell much more as evidenced in the non-GAAP figures, they just count the development costs against the 360 way more than they do against the PS3.Makari

That is absolutely not true. I presume you simply copied this false infpormation from the other thread on this very topic. This has absolutely nothing to do with development costs and lead platforms.

Hm. Then how do you explain the discrepancy? Since... you know, that explanation actually fits and makes sense and all.

That explanation makes absolutely no sense whatsoever because it is based upon cost.....specifically allocating cost. These numbers are not about cost. They are about Revenue. Which platform was the lead, how much each cost to develop and the like are completely irrelevant to how many units sold at what price which is the basis of Revenue.

Moreover, I don't need to guess at all since EA discloses exactly what they mean. The difference between GAAP and Non-GAAP Revenue numbers is the measure Change in Deferred Net Revenue (Packaged Goods and Digital Content).

They aren't always able to determine the fair market value of online services at the time of sale. And sometimes they are obligated to provide additional DLC and the like for which they do not expect to receive any extra revenue. In both cases, they recognize the Revenue over the life of the game, not just at the outset.

In English, you buy a game for $60. They would normally get there share, say $45. They sell 10 games. Normally you would expect them to record 10 X $45 = $450 Revenue.

But say they are expected to provide one episode of cheap or free DLC (say a free map pack) in the next year. In that case, they will Defer Revenue. They might recognize $35 this year and $10 next year per game sold, or $350 this year + $100 next year.

If you could charge the customer $50 this year and $10 next year for buying the game this wouldn't be a problem. But they can't. They can only charge once. And that charge has to cover all the costs up to game release, plus future costs...two different time periods. Ergo, split the Revenue into two buckets....you get all the cash now, but you recognize the revenue on your income statement in two parts....part now and part in the future.

This is because there is an obligation to spend future money, and so in accounting it is normal to match expenses and revenues in time. Hence, Change in Deferred Net Revenue. None of which has anything to do with lead platforms and allocating cost across platforms.

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druggyjoe3000

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#39 druggyjoe3000
Member since 2006 • 1523 Posts

Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.navyguy21
This

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SUD123456

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#40 SUD123456
Member since 2007 • 7062 Posts

Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.navyguy21

No it doesn't. Period. End of story. Rev - Dev costs = Net Margin or Net Operating Profit.

Net Revenue is always BEFORE costs.

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ActicEdge

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#41 ActicEdge
Member since 2008 • 24492 Posts

[QUOTE="navyguy21"]Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.SUD123456

No it doesn't. Period. End of story. Rev - Dev costs = Net Margin or Net Operating Profit.

Net Revenue is always BEFORE costs.

Are you an accountant out of curiousity? I'm normally use to calling it Gross profit (I tink its gross profit anyway) so I was like what when I read your explanation :P

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themyth01

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#42 themyth01
Member since 2003 • 13924 Posts
For some reason that doesnt make any sense to me. Theres more 360s out there, and I think the 360 has a higher game per console rating. bronxxbombers
Not to mention the fact that we rarely see ps3 titles on the top 10 titles. Suspicious enough they don't even include a source, guess I'll check the financial statements and see how accurate this is.
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themyth01

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#43 themyth01
Member since 2003 • 13924 Posts

[QUOTE="SUD123456"]

[QUOTE="navyguy21"]Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.ActicEdge

No it doesn't. Period. End of story. Rev - Dev costs = Net Margin or Net Operating Profit.

Net Revenue is always BEFORE costs.

Are you an accountant out of curiousity? I'm normally use to calling it Gross profit (I tink its gross profit anyway) so I was like what when I read your explanation :P

Gross Profit is not revenue. Gross profit consist of revenues less cost of goods sold.
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RedruM_I

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#44 RedruM_I
Member since 2009 • 3051 Posts
I think Home is giving game companies much more revenue than you people might think :P
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ActicEdge

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#45 ActicEdge
Member since 2008 • 24492 Posts

[QUOTE="ActicEdge"]

[QUOTE="SUD123456"]

No it doesn't. Period. End of story. Rev - Dev costs = Net Margin or Net Operating Profit.

Net Revenue is always BEFORE costs.

themyth01

Are you an accountant out of curiousity? I'm normally use to calling it Gross profit (I tink its gross profit anyway) so I was like what when I read your explanation :P

Gross Profit is not revenue. Gross profit consist of revenues less cost of goods sold.

I wasn't referring to gross profit as revenue. I was reffering to it as revenue minus cost of goods sold. I need to refresh my mind though, haven't looked at my accounting books in a few months.

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themyth01

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#46 themyth01
Member since 2003 • 13924 Posts

[QUOTE="themyth01"][QUOTE="ActicEdge"]

Are you an accountant out of curiousity? I'm normally use to calling it Gross profit (I tink its gross profit anyway) so I was like what when I read your explanation :P

ActicEdge

Gross Profit is not revenue. Gross profit consist of revenues less cost of goods sold.

I wasn't referring to gross profit as revenue. I was reffering to it as revenue minus cost of goods sold. I need to refresh my mind though, haven't looked at my accounting books in a few months.

My bad then.
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Makari

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#47 Makari
Member since 2003 • 15250 Posts

[QUOTE="Makari"][QUOTE="SUD123456"]

That is absolutely not true. I presume you simply copied this false infpormation from the other thread on this very topic. This has absolutely nothing to do with development costs and lead platforms.

SUD123456

Hm. Then how do you explain the discrepancy? Since... you know, that explanation actually fits and makes sense and all.

That explanation makes absolutely no sense whatsoever because it is based upon cost.....specifically allocating cost. These numbers are not about cost. They are about Revenue. Which platform was the lead, how much each cost to develop and the like are completely irrelevant to how many units sold at what price which is the basis of Revenue.

Moreover, I don't need to guess at all since EA discloses exactly what they mean. The difference between GAAP and Non-GAAP Revenue numbers is the measure Change in Deferred Net Revenue (Packaged Goods and Digital Content).

They aren't always able to determine the fair market value of online services at the time of sale. And sometimes they are obligated to provide additional DLC and the like for which they do not expect to receive any extra revenue. In both cases, they recognize the Revenue over the life of the game, not just at the outset.

In English, you buy a game for $60. They would normally get there share, say $45. They sell 10 games. Normally you would expect them to record 10 X $45 = $450 Revenue.

But say they are expected to provide one episode of cheap or free DLC (say a free map pack) in the next year. In that case, they will Defer Revenue. They might recognize $35 this year and $10 next year per game sold, or $350 this year + $100 next year.

If you could charge the customer $50 this year and $10 next year for buying the game this wouldn't be a problem. But they can't. They can only charge once. And that charge has to cover all the costs up to game release, plus future costs...two different time periods. Ergo, split the Revenue into two buckets....you get all the cash now, but you recognize the revenue on your income statement in two parts....part now and part in the future.

This is because there is an obligation to spend future money, and so in accounting it is normal to match expenses and revenues in time. Hence, Change in Deferred Net Revenue. None of which has anything to do with lead platforms and allocating cost across platforms.

Hm. So TLDR, cost accounting is confusing as hell, the 360's selling 25-50% more in EA's 'we're going to take all the fuzzy math out of the equation' numbers. That's good enough for SW, I suppose.
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ActicEdge

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#48 ActicEdge
Member since 2008 • 24492 Posts

[QUOTE="ActicEdge"]

[QUOTE="themyth01"] Gross Profit is not revenue. Gross profit consist of revenues less cost of goods sold. themyth01

I wasn't referring to gross profit as revenue. I was reffering to it as revenue minus cost of goods sold. I need to refresh my mind though, haven't looked at my accounting books in a few months.

My bad then.

No probs. I was rathher confusing in the way I worded my statement.

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SUD123456

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#49 SUD123456
Member since 2007 • 7062 Posts

[QUOTE="SUD123456"]

[QUOTE="navyguy21"]Its Simple For 360 (lead platform) Revenue - Dev costs = Net Revenue For PS3 Revenue - PORT costs = Net Revenue As you would imagine, the PORT costs are way less than the DEVELOPMENT costs. That explains the difference.ActicEdge

No it doesn't. Period. End of story. Rev - Dev costs = Net Margin or Net Operating Profit.

Net Revenue is always BEFORE costs.

Are you an accountant out of curiousity? I'm normally use to calling it Gross profit (I tink its gross profit anyway) so I was like what when I read your explanation :P

Sure, you can call it gross profit too. In any case, you have Revenue - Direct Costs (or COGS)= (Margin, Operating Profit, Gross Profit....they all are variations on the same thing). Then you deduct indirect costs/overhead etc. Then depreciation, interest and taxes. And you end up with net income or net profit.

No I am not an accountant.

But I am probably your Dad's age. Over 20 years business experience, Senior corporate executive type. MBA. Many years of management consulting.

But none of that matters. I can read an income statement and I know how and where to look for these details. It is right there in black and white on EA's income statement.

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themyth01

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#50 themyth01
Member since 2003 • 13924 Posts
Anybody found the number in the first link yet? I've checked EA's 10K but there were different numbers, where did these numbers come from?