This might be old, but there is a rumor floating around that Sony will be doing a $100 price cut in the middle of August, just before Madden 2010 is released. We have not heard any confirmation from Sony on this, so right now it still stands as a rumor. Here is the story anyways from www.gamezine.co.uk .

http://www.gamezine.co.uk/news/ps3-industry-says-price-cut-needed-expected-in-august-$1302655.htm

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PS3: Industry says price cut needed; expected in August

The gaming industry wants a PlayStation 3 price-cut and insider news reveals that it might be coming this August.

Many were somewhat surprised that Sony didn't announce a PlayStation 3 price cut at E3 2009, though others knew that Sony would be revealing this and a PS3 Slim at the Tokyo Game Show later in the year. Still, a number of video game publishers have commented on the console's current price point.

"[We're] disappointed," Sega America's VP of Marketing Sean Ratcliffe told IndustryGamers. "I just think it must be hard for Sony to balance three live platforms – that's not something Nintendo or Microsoft have to contend with."

"I think from a platform point of view, we would like to see Sony sell more PS3s. It's good for us as a publisher. We think it's a great [machine] and that for consumers, if they hit a sweet spot with price point that would bring more consumers to that platform. I think because of the success of PS2 people were automatically expecting PS3 to be the natural successor, and that actually really hasn't happened yet."

"We need as many consoles out there as possible so our games [can sell to a larger installed base] so I hope they do something on price, especially in this economy," Ratcliffe continued.

"It's really tough. I was talking to some of our counterparts in Europe and I think in Spain the unemployment rate is going be around 20 per cent by the end of this year. And so it's not just the console itself; you have to invest in the TV and so on. I think Sony needs to recognize that and hopefully do something about it this year."

Bobby Kotick, CEO of Activision Blizzard told Bloomberg that he "was disappointed not to see any sort of aggressive price cutting. Of all the things that the hardware companies need to be doing right now, it's recognizing the difficulties of the economy and pricing their hardware appropriately."

Retailers also agree, with GameStop's CEO Daniel DeMatteo commenting:

"The hardware price points, where they are right now given this economic environment, are too high. If the platform holders are going to make the numbers that they've forecasted for the year, those numbers will have to change."

However, it is now rumoured that Sony is planning a $100 price for the PlayStation 3 this August. Sterne Agee analyst Arvind Bhatia reveals:

"Industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden '8/18' and the start of the back to school shopping season. This will naturally be a positive for the industry."

"The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10 per cent to 15 per cent driven by a robust line-up, easier comparisons and potential price cut(s)," concluded Bhatia.

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i,ll beleive it when i see it. were are the leaked flyers and ads? when those start to pop up then maybe i,ll care. this sounds like another analyst just assuming that Sony is doing a price drop.

Old.

Rumour 1,001.

Just like a psychic, eventually a rumour has to be right :)

Hasn't this rumour come up pretty much every two months since the PS3's release? Not saying it won't happen, but a rumour predicting a PS3 price cut turning out to be true is pretty much like a stopped clock being right twice a day.

i,ll beleive it when i see it. were are the leaked flyers and ads? when those start to pop up then maybe i,ll care. this sounds like another analyst just assuming that Sony is doing a price drop.

tikki25x

Oh, there are still rumors going around about a PS3 Slim, even though Sony already said they are not working on one and even if they were, it wouldn't come out this year. I hope Microsoft is working on one. I may dread getting the Elite if they have a slim in the works.

August would be a good time to do it. Right before the fall season when all the great games come out only time will tale.

yeah - I don't believe it... analysts have been predicting a PS3 price drop for like a year... Sony is going very unconventional these days... they are going to continue to milk the PS2... and by dropping the PS3 price there apparently isn't a big enough price gap b/t the PS2 and PS3 price- heh.

Don't you people get sick of these rumors? lol

Ah yes, The PS3 back-to-school price drop. So good for the youth of today.

i think theyre gonna drop the price eventually too. its just that when the 360 price drop happened there were a ton of leaked flyers and ads. i see no reason to expect a price cut until those start popping up or Sony announces it.

yeah - I don't believe it... analysts have been predicting a PS3 price drop for like a year... Sony is going very unconventional these days... they are going to continue to milk the PS2... and by dropping the PS3 price there apparently isn't a big enough price gap b/t the PS2 and PS3 price- heh.

Scoob64

Ah yes, The PS3 back-to-school price drop. So good for the youth of today.

BioShockOwnz

[QUOTE="BioShockOwnz"]

Ah yes, The PS3 back-to-school price drop. So good for the youth of today.

Chutebox

I need to go backwards in times. Books, paper and pencils!

yeah - I don't believe it... analysts have been predicting a PS3 price drop for like a year... Sony is going very unconventional these days... they are going to continue to milk the PS2... and by dropping the PS3 price there apparently isn't a big enough price gap b/t the PS2 and PS3 price- heh.

i think theyre gonna drop the price eventually too. its just that when the 360 price drop happened there were a ton of leaked flyers and ads. i see no reason to expect a price cut until those start popping up or Sony announces it.

tikki25x

Ah yes, The PS3 back-to-school price drop. So good for the youth of today.

i think theyre gonna drop the price eventually too. its just that when the 360 price drop happened there were a ton of leaked flyers and ads. i see no reason to expect a price cut until those start popping up or Sony announces it.

August would be a good time to do it. Right before the fall season when all the great games come out only time will tale.

2beers_in_hand

indeed mi friend indeed plus ill be able to get mine and wont have to travel tu my friends house to play no more lol

I wonder if Sony is actually making money off each PS3 sold yet, as of Jan of 2009 -- manufacturing costs still were well over $400. If they are making a profit... why would they lower the price and start losing money again?Stevo_the_gamer

One day, they'll just be handing PS3's out with all these price cuts. Really Sony should somehow put a stop to it, with all these rumors and stuff people are just holding back on their purchases longer and longer.siLVURcross

how can they stop it? especially when it was ms' greenburg that said it one time. its pretty shady b/c ppl might believe them and hold off on buying ps3s.

too little too late. $300 should of been the launch price.

too little too late. $300 should of been the launch price.

DaBrainz

also rumored is a wii 199.99 , now if that happens ms will have an even match lol

[QUOTE="DaBrainz"]

too little too late. $300 should of been the launch price.

[QUOTE="siLVURcross"]One day, they'll just be handing PS3's out with all these price cuts. Really Sony should somehow put a stop to it, with all these rumors and stuff people are just holding back on their purchases longer and longer.karsa-orlong

how can they stop it? especially when it was ms' greenburg that said it one time. its pretty shady b/c ppl might believe them and hold off on buying ps3s.

[QUOTE="DaBrainz"]

too little too late. $300 should of been the launch price.

If this happens you can say goodbye to that lead the 360 has.djsifer01

Why are Xbots so scared of a PS3 pricecut? Oh yeah because their gaming lineup is trash and they have nothing to feel good about except beating the PS3 in sales by 5k every month even though the 360's price is actually closer to a PS2 then a PS3.

[QUOTE="djsifer01"]If this happens you can say goodbye to that lead the 360 has.Stevo_the_gamer

Why are Xbots so scared of a PS3 pricecut? Oh yeah because their gaming lineup is trash and they have nothing to feel good about except beating the PS3 in sales by 5k every month even though the 360's price is actually closer to a PS2 then a PS3.

MegajerkNYC

Out of curiosity, how is that?clicketyclick

I hope they drop the price so that people who actually want one can finally afford it and buy it. The system is very good. But even with a price drop I think some people will continue to bash the system.

Cool! Along with the price cuts people predicted in November, December, January, March, April and May by August the PS3 will be almost free!blue_hazy_basic

[QUOTE="djsifer01"]If this happens you can say goodbye to that lead the 360 has.Stevo_the_gamer

[QUOTE="clicketyclick"]Out of curiosity, how is that?Stevo_the_gamer

[QUOTE="Stevo_the_gamer"][QUOTE="djsifer01"]If this happens you can say goodbye to that lead the 360 has.djsifer01

[QUOTE="clicketyclick"]Out of curiosity, how is that?Stevo_the_gamer

[QUOTE="Stevo_the_gamer"][QUOTE="clicketyclick"]Out of curiosity, how is that?Jono789

[QUOTE="Jono789"][QUOTE="Stevo_the_gamer"]Have you seen how the PS3 is selling? How slow it's selling (slower than the original Xbox)? Have you seen the 8 million lead by Microsoft?blue_hazy_basic