https://www.youtube.com/watch?v=DL-hkc7_7cs
Brand deals basically give out free copies of the game if you agree to say this or that about it. Makes sense considering new ip. Marketing is really sketchy though. Destiny knew they had hype and marketing muscle and were getting first day sales so review embargo.
Shadow of Mordor sleeper and probably the sales weren't looking too good. So a swarm of great reviews come out right before release.
A lot of money invested in these games. It happens. I'm not sure why it's legal. It also doesn't say much for gamers when they can be bought so easily.
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