Splatoon, IMO not only feels like a Nintendo title, but it also feels much like a Sega game in spirit. While it is a good start, I think Nintendo should do more. Sega and Nintendo were similar in that they both focused on simple gameplay and novel control schemes (Nintendo with their console/handheld innovations, and Sega with their many arcade games). But the difference, is their approach to those philosophies. Nintendo is about a certain way of looking at gaming, Sega however, was about encapsulating what was a little more "real" about being a gamer. They were the Nickelodeon, to Nintendo's Disney. They were bolder, louder, weirder, and more experimental than their safe, wholesome counterpart.
For example, take a game where you race on hoverboards. While Nintendo would just make a relatively slow paced game with simple controls, easy to learn tutorials, and a simple look. Sega would make an outlandish arcade racer with a gimmicky board controller, loud, funky music, vivid colors and flashy effects, rebellious attitude, and gameplay so-fast and in-your-face, the whole game is over before you even realize what happened. This is what seperated the two. While Nintendo focused on slower paced home console games, Sega's strength was fast paced arcade games that throw as much at the player as possible in a short amount of time. Unlike Nintendo, who introduced mechanics and content little at a time, Sega gave you all the mechanics you need at the start, and more often than not, what you saw was what you got.
In recent years, Nintendo has taken some ques from Sega of yesteryear, culminating into the creation of Splatoon, the most innovative thing to come out of them in a while. It takes the design elements Sega was known for, and combines them with Nintendo's. But I think Nintendo should do more. They should adopt more of the bold, risk-taking, culture of Sega of Yore, while not tossing out their own values. Going back to Disney. People say Disney has expanded with brands aimed at more mature audiences. But Disney also had to adopt some of Nickelodeon's philosophies as well. You can see this in some of their newer cartoons like Gravity Falls, Star Vs. The Forces of Evil, Phineas and Ferb, Future Worm, etc. So I definitely think Nintendo can learn from many of Sega's games. The question is, should they?
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