Smartphones Make up Half of Japan’s $10.8Bn Games Industry
Smartphones Make up Half of Japan’s $10.8Bn Games Industry
by Emma McDonald
According to market-intelligence firm CyberZ, the Japanese games market was worth $10.8 billion in 2013, with smartphones accounting for half of all consumer spending on games.
Smartphones games generated $5.4 billion, a huge jump from the $3 billion, or 30% of the market, generated in 2012. Notably, this growth is coming from native apps which generated $3.2 billion last year, compared to browser games which made $2.3 billion. CyberZ anticipates this growth to continue with the smartphone market reaching $6.5 billion by 2014.
Last month, Japan was the number one country in terms of revenues generated on the iPhone and GooglePlay stores, according to Distimo & Newzoo.
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