So why are the majority of console games priced so similar at launch?

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ShadowDeathX

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#1 ShadowDeathX
Member since 2006 • 11699 Posts

Like the United States, 98% of console games (physical and PS3/Xbox 360) are launched at $60 MSRP. Does System Wars have a logical (trololo logic in SW) answer to this occurance?

The only logical answer I can think of is if retailer cut per game is fixed, shipping and handling cost is fixed, and console license fee are fixed as well. For the ones who don't understand what fixed means. It means that the cut is always the same for every game, no matter the price.

^That is the only understandable thing I can come up with. Publishers make around $15 to $28 per game sold, so any decrease on Release MSRP would come directly from that.

On PC, game prices are shattered across the board. Some games are launched at $20, some at $30, some at $40, some at $50, and the rare and new occurance of $60, and everything in between. This is because it is cheaper to publish games on the PC compared to consoles. Give developers and publishers more wiggle room to adjust pricing.

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MFDOOM1983

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#2 MFDOOM1983
Member since 2010 • 8465 Posts
Because games priced sub $60 at launch are looked down upon by consumers.
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WilliamRLBaker

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#3 WilliamRLBaker
Member since 2006 • 28915 Posts
[QUOTE="ShadowDeathX"]

Like the United States, 98% of console games (physical and PS3/Xbox 360) are launched at $60 MSRP. Does System Wars have a logical (trololo logic in SW) answer to this occurance?

The only logical answer I can think of is if retailer cut per game is fixed, shipping and handling cost is fixed, and console license fee are fixed as well. For the ones who don't understand what fixed means. It means that the cut is always the same for every game, no matter the price.

^That is the only understandable thing I can come up with. Publishers make around $15 to $28 per game sold, so any decrease on Release MSRP would come directly from that.

On PC, game prices are shattered across the board. Some games are launched at $20, some at $30, some at $40, some at $50, and the rare and new occurance of $60, and everything in between. This is because it is cheaper to publish games on the PC compared to consoles. Give developers and publishers more wiggle room to adjust pricing.

and thats why the PC last year saw a 19% cut of the total earnings saw from video games when it came to retail and DD releases of their games...consoles? 41%... there is a reason pc games drop in price so quickly...no ones buying them. You can bring up exceptions to the rule of course but thats all they are exceptions to the rule.
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R4gn4r0k

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#4 R4gn4r0k
Member since 2004 • 49125 Posts

Good question. I wouldn't know.

I always thought the 10 dollar difference between a PC & console release were the license fees. But there seem to be bigger differences than that

I do know that shipping & handling costs & retail cuts are rather small compared to what it costs to develop (& market) a game. That is why DD prices aren't cheaper compared to retail.

How much is sonic generations on consoles by the way?


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ShadowDeathX

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#5 ShadowDeathX
Member since 2006 • 11699 Posts
[QUOTE="WilliamRLBaker"][QUOTE="ShadowDeathX"]

Like the United States, 98% of console games (physical and PS3/Xbox 360) are launched at $60 MSRP. Does System Wars have a logical (trololo logic in SW) answer to this occurance?

The only logical answer I can think of is if retailer cut per game is fixed, shipping and handling cost is fixed, and console license fee are fixed as well. For the ones who don't understand what fixed means. It means that the cut is always the same for every game, no matter the price.

^That is the only understandable thing I can come up with. Publishers make around $15 to $28 per game sold, so any decrease on Release MSRP would come directly from that.

On PC, game prices are shattered across the board. Some games are launched at $20, some at $30, some at $40, some at $50, and the rare and new occurance of $60, and everything in between. This is because it is cheaper to publish games on the PC compared to consoles. Give developers and publishers more wiggle room to adjust pricing.

and thats why the PC last year saw a 19% cut of the total earnings saw from video games when it came to retail and DD releases of their games...consoles? 41%... there is a reason pc games drop in price so quickly...no ones buying them. You can bring up exceptions to the rule of course but thats all they are exceptions to the rule.

PC Bashing Mr. Baker returns. I was using the PC as a counter example, not to start a war. You didn't answer my question though btw.
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ShadowDeathX

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#6 ShadowDeathX
Member since 2006 • 11699 Posts

Good question. I wouldn't know.

I always thought the 10 dollar difference between a PC & console release were the license fees. But there seem to be bigger differences than that

I do know that shipping & handling costs & retail cuts are rather small compared to what it costs to develop (& market) a game. That is why DD prices aren't cheaper compared to retail.

How much is sonic generations on consoles by the way?


R4gn4r0k

$50...a rare occurrence. The only other game that I can think off that were sold below the $60 is the Test Drive games.

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SW__Troll

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#7 SW__Troll
Member since 2011 • 1687 Posts

Because when developers realize that games DO sell at $60 then of course they're going to try to squeeze every penny out of consumers.

It's just simple supply and demand.

A company knows their game will sell the most at $30, but they also know their game will sell to some people at a price above $30. This developer will decide to release the game at $60 fully understanding that their game will probably require a price drop at around a month into it's sales life. They receive a month's worth of $60-sales-profit, and then begin to sell it at the proper market price it should be.

On the PC it's the same way. Most any big game will come out at $50-$60. The only difference between PC and console is that the pricing model for digital distribution games is so much more dynamic because of all the ways a developer can save money by doing so. They can put it on their own website, or on steam, or they can publish it themselves. On the consoles there are so many costs associated with a retail copy of a game that it only makes sense to try to make the most money possible to ease up on that cost.

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ShadowDeathX

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#8 ShadowDeathX
Member since 2006 • 11699 Posts

Because when developers realize that games DO sell at $60 then of course they're going to try to squeeze every penny out of consumers.

It's just simple supply and demand.

A company knows their game will sell the most at $30, but they also know their game will sell to some people at a price above $30. This developer will decide to release the game at $60 fully understanding that their game will probably require a price drop at around a month into it's sales life. They receive a month's worth of $60-sales-profit, and then begin to sell it at the proper market price it should be.

On the PC it's the same way. Most any big game will come out at $50-$60. The only difference between PC and console is that the pricing model for digital distribution games is so much more dynamic because of all the ways a developer can save money by doing so. They can put it on their own website, or on steam, or they can publish it themselves. On the consoles there are so many costs associated with a retail copy of a game that it only makes sense to try to make the most money possible to ease up on that cost.

SW__Troll

I understand this for the super high budget games, but there are a lot of games that, to the majority, aren't worth the $60. Most of the time these are to lower budget games. A smaller price tag would make it more attractive to new buyers seeing as the barrier to entry would be lowered.

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SW__Troll

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#9 SW__Troll
Member since 2011 • 1687 Posts



I do know that shipping & handling costs & retail cuts are rather small compared to what it costs to develop (& market) a game. That is why DD prices aren't cheaper compared to retail.




R4gn4r0k


No

Digitally distributed games are not cheaper than retail because of practices within the industry. Walmart (among other retail chains) will not allow another retailer to sell at a price below them (other than a sale price). If they find that a different retailer has a retail price of $40 for a game that costs $50 at Walmart then Walmart will lower their game price to $40 which will end up costing the developer.

That's the reason places like Steam can't (or rather don't) sell cheaper than retail. You can't sell at $40 on Steam, and $50 at Walmart even if it makes sense with the money you save through digital distribution. You can only sell at $40 on Steam if you also want to sell at $40 at Walmart.

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ShadowDeathX

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#10 ShadowDeathX
Member since 2006 • 11699 Posts

[QUOTE="R4gn4r0k"]



I do know that shipping & handling costs & retail cuts are rather small compared to what it costs to develop (& market) a game. That is why DD prices aren't cheaper compared to retail.




SW__Troll


No

Digitally distributed games are not cheaper than retail because of practices within the industry. Walmart (among other retail chains) will not allow another retailer to sell at a price below them (other than a sale price). If they find that a different retailer has a retail price of $40 for a game that costs $50 at Walmart then Walmart will lower their game price to $40 which will end up costing the developer.

That's the reason places like Steam can't (or rather don't) sell cheaper than retail. You can't sell at $40 on Steam, and $50 at Walmart even if it makes sense with the money you save through digital distribution. You can only sell at $40 on Steam if you also want to sell at $40 at Walmart.

^^ This is the correct answer. Digital retailers aren't allowed to have difference prices at launch date in comparison to physical retailers. If they do, then the physical retailer will not carry the game, which most publishers would not risk. This on launch day though. Digital retailers are allowed to cut the price before release date as a pre-order offer. In addition, most of the cuts or promos given out in Digital stores are cuts coming out from the Digital retailer, not the publisher's/developers pie.

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SW__Troll

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#11 SW__Troll
Member since 2011 • 1687 Posts

[QUOTE="SW__Troll"]

Because when developers realize that games DO sell at $60 then of course they're going to try to squeeze every penny out of consumers.

It's just simple supply and demand.

A company knows their game will sell the most at $30, but they also know their game will sell to some people at a price above $30. This developer will decide to release the game at $60 fully understanding that their game will probably require a price drop at around a month into it's sales life. They receive a month's worth of $60-sales-profit, and then begin to sell it at the proper market price it should be.

On the PC it's the same way. Most any big game will come out at $50-$60. The only difference between PC and console is that the pricing model for digital distribution games is so much more dynamic because of all the ways a developer can save money by doing so. They can put it on their own website, or on steam, or they can publish it themselves. On the consoles there are so many costs associated with a retail copy of a game that it only makes sense to try to make the most money possible to ease up on that cost.

ShadowDeathX

I understand this for the super high budget games, but there are a lot of games that, to the majority, aren't worth the $60. Most of the time these are to lower budget games. A smaller price tag would make it more attractive to new buyers seeing as the barrier to entry would be lowered.

That's exactly what I discussed though.

A game that's worth $30 will still be sold at $60 because the developer knows that there are at least some people who will buy at that price.

Once the game reaches $30 after price drops then it'll start selling even more.

Think about Steam sales for example. Game comes out at $50, lots of people buy it, and then 3 months later the game is on sale for 50% off and manages to outsell all 3 months of sales in a day.

The developer gets the benefit of making $25 extra dollars per sale at $50 for 3 months (even if sales are lower than they could be), and then essentially gets normal sales once the price is lowered.

*cough* L4D2 for example *cough*

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ShadowDeathX

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#12 ShadowDeathX
Member since 2006 • 11699 Posts

[QUOTE="ShadowDeathX"]

[QUOTE="SW__Troll"]

Because when developers realize that games DO sell at $60 then of course they're going to try to squeeze every penny out of consumers.

It's just simple supply and demand.

A company knows their game will sell the most at $30, but they also know their game will sell to some people at a price above $30. This developer will decide to release the game at $60 fully understanding that their game will probably require a price drop at around a month into it's sales life. They receive a month's worth of $60-sales-profit, and then begin to sell it at the proper market price it should be.

On the PC it's the same way. Most any big game will come out at $50-$60. The only difference between PC and console is that the pricing model for digital distribution games is so much more dynamic because of all the ways a developer can save money by doing so. They can put it on their own website, or on steam, or they can publish it themselves. On the consoles there are so many costs associated with a retail copy of a game that it only makes sense to try to make the most money possible to ease up on that cost.

SW__Troll

I understand this for the super high budget games, but there are a lot of games that, to the majority, aren't worth the $60. Most of the time these are to lower budget games. A smaller price tag would make it more attractive to new buyers seeing as the barrier to entry would be lowered.

That's exactly what I discussed though.

A game that's worth $30 will still be sold at $60 because the developer knows that there are at least some people who will buy at that price.

Once the game reaches $30 after price drops then it'll start selling even more.

Think about Steam sales for example. Game comes out at $50, lots of people buy it, and then 3 months later the game is on sale for 50% off and manages to outsell all 3 months of sales in a day.

The developer gets the benefit of making $25 extra dollars per sale at $50 for 3 months (even if sales are lower than they could be), and then essentially gets normal sales once the price is lowered.

*cough* L4D2 for example *cough*

Oh, I understand then...
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#13 R4gn4r0k
Member since 2004 • 49125 Posts

[QUOTE="SW__Troll"]

No

Digitally distributed games are not cheaper than retail because of practices within the industry. Walmart (among other retail chains) will not allow another retailer to sell at a price below them (other than a sale price). If they find that a different retailer has a retail price of $40 for a game that costs $50 at Walmart then Walmart will lower their game price to $40 which will end up costing the developer.

That's the reason places like Steam can't (or rather don't) sell cheaper than retail. You can't sell at $40 on Steam, and $50 at Walmart even if it makes sense with the money you save through digital distribution. You can only sell at $40 on Steam if you also want to sell at $40 at Walmart.

ShadowDeathX

^^ This is the correct answer. Digital retailers aren't allowed to have difference prices at launch date in comparison to physical retailers. If they do, then the physical retailer will not carry the game, which most publishers would not risk. This on launch day though. Digital retailers are allowed to cut the price before release date as a pre-order offer. In addition, most of the cuts or promos given out in Digital stores are cuts coming out from the Digital retailer, not the publisher's/developers pie.

Didn't know that but I guess it makes sense. If a store sells a game at 50 and steam at 30 everyone will flock to DD.

However, you are telling me most of those sales that steam gives are coming from the digital retailers piece of the profit ? How come Valve/steam gives so many than ?

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ShadowDeathX

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#14 ShadowDeathX
Member since 2006 • 11699 Posts

[QUOTE="ShadowDeathX"]

[QUOTE="SW__Troll"]

No

Digitally distributed games are not cheaper than retail because of practices within the industry. Walmart (among other retail chains) will not allow another retailer to sell at a price below them (other than a sale price). If they find that a different retailer has a retail price of $40 for a game that costs $50 at Walmart then Walmart will lower their game price to $40 which will end up costing the developer.

That's the reason places like Steam can't (or rather don't) sell cheaper than retail. You can't sell at $40 on Steam, and $50 at Walmart even if it makes sense with the money you save through digital distribution. You can only sell at $40 on Steam if you also want to sell at $40 at Walmart.

R4gn4r0k

^^ This is the correct answer. Digital retailers aren't allowed to have difference prices at launch date in comparison to physical retailers. If they do, then the physical retailer will not carry the game, which most publishers would not risk. This on launch day though. Digital retailers are allowed to cut the price before release date as a pre-order offer. In addition, most of the cuts or promos given out in Digital stores are cuts coming out from the Digital retailer, not the publisher's/developers pie.

Didn't know that but I guess it makes sense. If a store sells a game at 50 and steam at 30 everyone will flock to DD.

However, you are telling me most of those sales that steam gives are coming from the digital retailers piece of the profit ? How come Valve/steam gives so many than ?

Games before launch. You always see get 20% off this game from Green Man Gaming, etc. etc. That 20% comes from GMG pies. After launch, the publisher starts setting the prices up differently. Whenever there is a Steam sale, the publisher makes the prices up. I don't know if Valve gives up part of their cut in order to keep those sales running so constantly. But most of the time, you see similar sales going on at different digital shops, at the same time Steam has their sale events.

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#15 SW__Troll
Member since 2011 • 1687 Posts

ShadowDeathX

Oh, I understand then...

This'll be simple.

Option 1: You sell 5 copies in month one at $100 each, and in month two the price drops to $50, and you sell 10 copies. That's $1000 profit in two months.

Now if you had just started at $50 then you'd be attracting both first and second month buyers.

Option 2: You sell 15 copies in two months at $50 each which gives you a profit of $750 in two months

Option 1 is the best option.

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#16 savagetwinkie
Member since 2008 • 7981 Posts
completely wrong, the price isn't standardized, full disc based games have been released at $30 to $60 before and psn/live titles any where from $10 to $20. You've got similar pricing structure to PC. PC doesn't senction the games though, so you could have low budget games like mount and blade being released for $30 as big arcade title on consoles.
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#17 04dcarraher
Member since 2004 • 23858 Posts
[QUOTE="ShadowDeathX"][QUOTE="WilliamRLBaker"][QUOTE="ShadowDeathX"]

Like the United States, 98% of console games (physical and PS3/Xbox 360) are launched at $60 MSRP. Does System Wars have a logical (trololo logic in SW) answer to this occurance?

The only logical answer I can think of is if retailer cut per game is fixed, shipping and handling cost is fixed, and console license fee are fixed as well. For the ones who don't understand what fixed means. It means that the cut is always the same for every game, no matter the price.

^That is the only understandable thing I can come up with. Publishers make around $15 to $28 per game sold, so any decrease on Release MSRP would come directly from that.

On PC, game prices are shattered across the board. Some games are launched at $20, some at $30, some at $40, some at $50, and the rare and new occurance of $60, and everything in between. This is because it is cheaper to publish games on the PC compared to consoles. Give developers and publishers more wiggle room to adjust pricing.

and thats why the PC last year saw a 19% cut of the total earnings saw from video games when it came to retail and DD releases of their games...consoles? 41%... there is a reason pc games drop in price so quickly...no ones buying them. You can bring up exceptions to the rule of course but thats all they are exceptions to the rule.

PC Bashing Mr. Baker returns. I was using the PC as a counter example, not to start a war. You didn't answer my question though btw.

And of course his "facts" arent even facts their his bashing opinions.... USA last year, Pc gaming accounted for more then 50% of game profits, DD on Pc almost double compared to 2009. Console game sales as a whole shrunk over 20%, Console games make less profit per copy then Pc. the with DD they make a eve more profit ratio.
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#18 SaltyMeatballs
Member since 2009 • 25165 Posts
Because games priced sub $60 at launch are looked down upon by consumers.MFDOOM1983
Sad but true. Why else would all game be priced $60? It's like if they advertise it for $40 people think it must be sub-par or something, it's ridiculous.
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#19 Blade8Aus
Member since 2006 • 1819 Posts

I think they're rigged :o

Think about it. SONY and Microsoft said that next-gen (before the consoles were released) games would cost $60 USD instead of $50. It happened. They must have some control over it.

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#20 lamprey263
Member since 2006 • 45492 Posts
I don't like the uniform pricing, not just because everything is $60 and that's high but also because games get judged on whether they're worth the $60, and in truth some games aren't worth the $60 they release at, but that doesn't mean they might not be worth playing when they hit $40, $30, and $20, but generally games get judged, reviewed, and talked about most when they come out and when their full retail pricing is taken into account. It would be nice if gaming publications and websites revisited games later after the price dropped, give a second opinion about it, it's replay value, it's purchase value.
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ShadowDeathX

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#21 ShadowDeathX
Member since 2006 • 11699 Posts

I think they're rigged :o

Think about it. SONY and Microsoft said that next-gen (before the consoles were released) games would cost $60 USD instead of $50. It happened. They must have some control over it.

Blade8Aus
I think its a little rigged myself.