Behold! This is Sony's answer to MS and Doritos/MoutainDew.
The commercial:
Taco Bell® and PlayStation are partnering up to give away a PlayStation 4 system every 15 minutes between September 26, 2013 and November 10, 2013! Winners will be able to "Play The Future First" by winning a PS4 system before it's released.
Details: http://us.playstation.com/winps4
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. The Taco Bell® and PlayStation® Play The Future First Instant Win Game starts on 9/26/13 at 12:01 AM ET and ends on 11/10/13 at 11:59:59 PM ET. See Official Rules for details on how to enter, free method of entry, prize details, restrictions, and terms and conditions of participation. Open only to legal residents of the 50 U.S. and D.C. (excluding HI), 18 years or older at time of entry. Void where prohibited. Msg & Data rates may apply for each text message sent and received. To cancel, send STOP to 22854. For help, send HELP to 22854. Check wireless plan for details. Prizes won near the end of the promotion may not be shipped before the system is made available to the public. A potential winner will be notified on average every 15 minutes during the promotion. Sponsors: Taco Bell Corp., Irvine, CA, and Sony Computer Entertainment America LLC, San Mateo, CA.Sony
US only I guess.
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