Sony may be in trouble, but NVIDIA is in worse shape

NVIDIA sales down 60%

http://www.bloggingstocks.com/2009/02/10/nvidia-nvda-earnings-disappoint/print/

So last year I warned people here to stay away from nvidia stock because the pc gaming market was moving away from high-end games like crysis to multiplats and games that can be played on integrated gpus. I took a lot of flack for pointing out that the hardcore pc gaming market was becoming unsustainable.

The traditional hardcore pc gaming model, whereby gaming companies produce games that require hardware upgrades, no longer makes economic sense. There is simply more profit potential in targeting both pcs and consoles or mainstream computers that have integrated gpus. This means less money for companies like nvidia since hardware upgrades won't be required as often.

I think this trend is good because the pc hardware arms race was getting out of hand. It also means more games will be playable on laptops which is a plus for those of us who game on the road.

But this also means that we are seeing the collapse of the hardcore pc gaming market. There simply aren't enough sales to keep it alive.

I know this is a reality that is very hard for some to handle but have a look at upcoming pc games for yourself. There is a clear trend of pc games being either multiplat or integrated gpu friendly.

Or, maybe it is because last quarter ATI had comparable cards at a fraction of the cost. slickchris7777

You can't go wrong with an HD 4870.

Or, maybe it is because last quarter ATI had comparable cards at a fraction of the cost. slickchris7777

Well.... ATI is back on top performance per dollar wise. So that's another reason they might be suffering as of late. I don't think they will stop making high performance games.... my 2.8 barton amd with an x850 xt/pe can still run new games like cod 4 and med-high graphics lol! It's overclocked to all hell and back but ffs... if my barton can do it anyone can!

I just wanted to add... yes my system is agp hahhahahaha!! I can even run crysis on medium... at 20-30 fps but still... AGP woot

[QUOTE="slickchris7777"]Or, maybe it is because last quarter ATI had comparable cards at a fraction of the cost. -Jiggles-

You can't go wrong with an HD 4870.

ATI have taken a ot of steam away from Nvidia by releasing some very competitively priced cards. Add to that almost all electronics manufacturers are seeing similar reduction in sales.

Nvidia will still continue to release high end cards. The highend models have never been the most profitable but that has never stopped them releasing new high end cards year after year.

You think that the PC gaming market is heading towards integrated GPUs? Perhaps then you should look at the newest motherboards. The x48 and ep45 lineup of motherboards for intel chipsets all have no integrated graphics processor as do the X58 and most likely the ep55 when they are released later this year. Integrated GPUs won't begin seeing light until Intel begins encorporated GPUs right into their CPUs which they are currently working on.BumFluff122

Try to read my post more carefully. I said pc gaming is moving towards games that are either multiplat or integrated gpu compatible, which will decrease demand for hardware upgrades.

Games like Crysis don't make economic sense anymore, as shown by Crytek switching to multiplat. iD has already called the pc their "junior partner" and Epic is moving away from pc games entirely. The companies that used to push the hardcore market have switched to the higher profit multi-platform model.

Or, maybe it is because last quarter ATI had comparable cards at a fraction of the cost. slickchris7777

http://blogs.zdnet.com/computers/?p=322

nVidia cards aren't that great, anyways. Plus, their drivers suck.MortalDecay

[QUOTE="BumFluff122"]You think that the PC gaming market is heading towards integrated GPUs? Perhaps then you should look at the newest motherboards. The x48 and ep45 lineup of motherboards for intel chipsets all have no integrated graphics processor as do the X58 and most likely the ep55 when they are released later this year. Integrated GPUs won't begin seeing light until Intel begins encorporated GPUs right into their CPUs which they are currently working on.dc337

Try to read my post more carefully. I said pc gaming is moving towards games that are either multiplat or integrated gpu compatible, which will decrease demand for hardware upgrades.

Games like Crysis don't make economic sense anymore, as shown by Crytek switching to multiplat. iD has already called the pc their "junior partner" and Epic is moving away from pc games entirely. The companies that used to push the hardcore market have switched to the higher profit multi-platform model.

Why would companies move towards making games that are integrated GPU compatible when computer technology is moving away from integrated GPUs? If what you meant was they are heading in the direction of making their games with less hardware requirements than previous the majority of games already do that. BumFluff122

Crysis was a tech demo and the game was made as such. It was a demonstration for high end technology just as Project Offset, which was recently bought by Intel, will be for the most recent CPU/GPU cinfugrations. I don't think high end PC gaming has anythign to worry about.BumFluff122

Crysis was a pc exclusive that cost 22 million dollars to make and the company who made it has since switched to multiplats.

You don't think there is anything to worry about? Are you going to deny the trend among former pc companies like Crytek to go multiplat?

You think that project offset is proof that high-end gaming is fine? A game that was purchased by a hardware company? Did you ever consider the possibility that intel is trying to keep high-end pc gaming from going extinct since they sell a lot of hardware to gamers?

Have a look at m-rated pc exclusives that are available for preorder on eb:

http://www.ebgames.com/browse/search.aspx?Ns=Sort_ETA|0&N=5+140+53&No=0

The overwhelming majority are multiplats.

Where is Battlefield 3? If hardcore pc gaming was "fine" then it would be out by now. Instead the pc is going to get a multiplat (BF:BC 2) NEXT YEAR. If this is all "fine" to you then you must either have low standards or be new to pc gaming.

nVidia cards aren't that great, anyways. Plus, their drivers suck.MortalDecay

nVidia cards aren't that great, anyways. Plus, their drivers suck.MortalDecay

Crysis was a pc exclusive that cost 22 million dollars to make and the company who made it has since switched to multiplats.dc337

Ok? It was still a tech demo. Yes they are switching to multiplats due to the high illegal downloading of Crysis online because it ws such a sought after game but they did still make much much money off it. Actually they made so much money of their franchise (Farcry isn't their franchise I don't think because even though they made the first one the second was made by Ubisoft) that they were able to purchase another company and outbid other companies.

You don't think there is anything to worry about? Are you going to deny the trend among former pc companies like Crytek to go multiplat?dc337

You think that project offset is proof that high-end gaming is fine? A game that was purchased by a hardware company? Did you ever consider the possibility that intel is trying to keep high-end pc gaming from going extinct since they sell a lot of hardware to gamers?dc337

This has nothing to do with the "PC hardware armsrace" and everything to do with current economic conditions. Contrary to popular belief, upgrading their PC(s) isn't high on most consumer's list of priorities.PBSnipes

NVIDIA sales down 60%

http://www.bloggingstocks.com/2009/02/10/nvidia-nvda-earnings-disappoint/print/

So last year I warned people here to stay away from nvidia stock because the pc gaming market was moving away from high-end games like crysis to multiplats and games that can be played on integrated gpus. I took a lot of flack for pointing out that the hardcore pc gaming market was becoming unsustainable.

The traditional hardcore pc gaming model, whereby gaming companies produce games that require hardware upgrades, no longer makes economic sense. There is simply more profit potential in targeting both pcs and consoles or mainstream computers that have integrated gpus. This means less money for companies like nvidia since hardware upgrades won't be required as often.

I think this trend is good because the pc hardware arms race was getting out of hand. It also means more games will be playable on laptops which is a plus for those of us who game on the road.

But this also means that we are seeing the collapse of the hardcore pc gaming market. There simply aren't enough sales to keep it alive.

I know this is a reality that is very hard for some to handle but have a look at upcoming pc games for yourself. There is a clear trend of pc games being either multiplat or integrated gpu friendly.

dc337

It has nothing to do with high end gaming... it has everything to do with bad economic time, Nvidia bad chip and competition being better.

[QUOTE="BumFluff122"]You think that the PC gaming market is heading towards integrated GPUs? Perhaps then you should look at the newest motherboards. The x48 and ep45 lineup of motherboards for intel chipsets all have no integrated graphics processor as do the X58 and most likely the ep55 when they are released later this year. Integrated GPUs won't begin seeing light until Intel begins encorporated GPUs right into their CPUs which they are currently working on.dc337

Try to read my post more carefully. I said pc gaming is moving towards games that are either multiplat or integrated gpu compatible, which will decrease demand for hardware upgrades.

Games like Crysis don't make economic sense anymore, as shown by Crytek switching to multiplat. iD has already called the pc their "junior partner" and Epic is moving away from pc games entirely. The companies that used to push the hardcore market have switched to the higher profit multi-platform model.

Games like Crysis sold plenty of hardware ... If anything it boosted Nvidia sales alot.

Consoles are to be blamed for this. Nvidia should have been investing in PC exclusives like some sort of first party. Of course console gamers shouldn't be too happy... because the pennies that ATI and Nvidia get from console gpus aren't anywhere near being enough to support both companies.

So bassicaly if the high-end gpu market collapses console companies will have to design gpus on their own and this means a lot higher costs, too high propably. I guess they might go Wii-like if they need to

But this also means that we are seeing the collapse of the hardcore pc gaming market. There simply aren't enough sales to keep it alive

dc337

Crysis was a pc exclusive that cost 22 million dollars to make and the company who made it has since switched to multiplats.

You don't think there is anything to worry about?

dc337

nVidia cards aren't that great, anyways. Plus, their drivers suck.MortalDecay

I guess nVidia are kicking themselves for not letting themselves be bought by AMD now...FirstDiscovery

O my god......What is your problem TC? Every week you make a new thread bashing the PC, i have lost count at the number of threads you have made. You constantly talk utter rubbish and bring up pointless facts to back up your flawed logic whilst blatently ignoring facts that prove you wrong or missinformed.

Did PC hurt you or your family in any way? I'd say the more likely reason is you just cannot afford a new one and bash it to make yourself feal better. Either way yo uare getting repetetive and boring.

NVIDIA sales down 60%

http://www.bloggingstocks.com/2009/02/10/nvidia-nvda-earnings-disappoint/print/

So last year I warned people here to stay away from nvidia stock because the pc gaming market was moving away from high-end games like crysis to multiplats and games that can be played on integrated gpus. I took a lot of flack for pointing out that the hardcore pc gaming market was becoming unsustainable.

The traditional hardcore pc gaming model, whereby gaming companies produce games that require hardware upgrades, no longer makes economic sense. There is simply more profit potential in targeting both pcs and consoles or mainstream computers that have integrated gpus. This means less money for companies like nvidia since hardware upgrades won't be required as often.

I think this trend is good because the pc hardware arms race was getting out of hand. It also means more games will be playable on laptops which is a plus for those of us who game on the road.

But this also means that we are seeing the collapse of the hardcore pc gaming market. There simply aren't enough sales to keep it alive.

I know this is a reality that is very hard for some to handle but have a look at upcoming pc games for yourself. There is a clear trend of pc games being either multiplat or integrated gpu friendly.

dc337

This guy doesn't seem to realize that having low minimum requirements doesn't necessarily mean that your max settings are also low-spec.

Y'know, Crysis and Empire: Total War can be run on a 6800GT, which is a 5-year old card, and both of them are pretty reknown graphical powerhouses.

This guy doesn't seem to realize that having low minimum requirements doesn't necessarily mean that your max settings are also low-spec.

Y'know, Crysis and Empire: Total War can be run on a 6800GT, which is a 5-year old card, and both of them are pretty reknown graphical powerhouses.

aliblabla2007

This guy has just lost the plot. Honestly, i could post links to 546 other topics he has ,ade just like this one, its like a hobby he has. He also hijacks any pro PC thread with this rubbish, not to mention he's always present on PC bashing threads.

[QUOTE="FirstDiscovery"]I guess nVidia are kicking themselves for not letting themselves be bought by AMD now...yoyo462001

Consoles are to be blamed for this. Nvidia should have been investing in PC exclusives like some sort of first party. Of course console gamers shouldn't be too happy... because the pennies that ATI and Nvidia get from console gpus aren't anywhere near being enough to support both companies.

So bassicaly if the high-end gpu market collapses console companies will have to design gpus on their own and this means a lot higher costs, too high propably. I guess they might go Wii-like if they need to

AdrianWerner

so because nvidia sales are down 60% means hardcore pc gaming is dead? by your logic then both microsoft and sony will make wii like consoles for next gen and make more casual games since both sales are down and wii is waaayyyy ahead of them. Nvidia maybe down but Ati sales are up link its sales were 17% up from last year and its share on discrete market will grow ( thats the main reason nvidia sales were down and not the hardcore pc gaming dying)

Also Intel ( a company bigger than sony) plans to enter gpu market i'm sure this doesnt implying pc hardcore gaming dying( a 155billion worth company entering pc gaming i'm sure is not bad)

Also this games do push pc graphics and are coming out 2009-2010

[QUOTE="yoyo462001"][QUOTE="FirstDiscovery"]I guess nVidia are kicking themselves for not letting themselves be bought by AMD now...FirstDiscovery

[QUOTE="FirstDiscovery"][QUOTE="yoyo462001"]What? why would they have done that, its obvious you dont understand whats happening in the GPU/CPU market. Nvidia sales down 60% well dur in 2007-2008 nvidia was dominating ATI with there 8 series cards, meant that everyone was only buying Nvidia for like 2 years now ATI is back in it people seem to be buying slightly more ATI this time around, that is why nvidia sales are down 60%. This is a very uninformed thread.yoyo462001

so because nvidia sales are down 60% means hardcore pc gaming is dead? by your logic then both microsoft and sony will make wii like consoles for next gen and make more casual games since both sales are down and wii is waaayyyy ahead of them. Nvidia maybe down but Ati sales are up link its sales were 17% up from last year and its share on discrete market will grow ( thats the main reason nvidia sales were down and not the hardcore pc gaming dying)

Also Intel ( a company bigger than sony) plans to enter gpu market i'm sure this doesnt implying pc hardcore gaming dying( a 155billion worth company entering pc gaming i'm sure is not bad)

Also this games do push pc graphics and are coming out 2009-2010

adamosmaki

Don't forget this

[QUOTE="adamosmaki"]

so because nvidia sales are down 60% means hardcore pc gaming is dead? by your logic then both microsoft and sony will make wii like consoles for next gen and make more casual games since both sales are down and wii is waaayyyy ahead of them. Nvidia maybe down but Ati sales are up link its sales were 17% up from last year and its share on discrete market will grow ( thats the main reason nvidia sales were down and not the hardcore pc gaming dying)

Also Intel ( a company bigger than sony) plans to enter gpu market i'm sure this doesnt implying pc hardcore gaming dying( a 155billion worth company entering pc gaming i'm sure is not bad)

Also this games do push pc graphics and are coming out 2009-2010

slickchris7777

Don't forget this

[QUOTE="FirstDiscovery"][QUOTE="yoyo462001"]being bought by AMD wouldn't have helped at all, look what happened to ATI in there first 2 years they lost more than 30% market share after they were bought, Nvidia are not in a dire situation as i said before the reason sales are down is because ATI are competitive again.yoyo462001

[QUOTE="yoyo462001"][QUOTE="FirstDiscovery"]That was ATis fault, they simply were aiming too high with their 2000 series, whereas nVidia stayed within their boundaries. Its the very reason why they killed of 3DFX and people were fearing the same for ATi. To this day, the 8800 GTX is a fantastic cardFirstDiscovery

NVIDIA sales down 60%

http://www.bloggingstocks.com/2009/02/10/nvidia-nvda-earnings-disappoint/print/

So last year I warned people here to stay away from nvidia stock because the pc gaming market was moving away from high-end games like crysis to multiplats and games that can be played on integrated gpus. I took a lot of flack for pointing out that the hardcore pc gaming market was becoming unsustainable.

The traditional hardcore pc gaming model, whereby gaming companies produce games that require hardware upgrades, no longer makes economic sense. There is simply more profit potential in targeting both pcs and consoles or mainstream computers that have integrated gpus. This means less money for companies like nvidia since hardware upgrades won't be required as often.

I think this trend is good because the pc hardware arms race was getting out of hand. It also means more games will be playable on laptops which is a plus for those of us who game on the road.

But this also means that we are seeing the collapse of the hardcore pc gaming market. There simply aren't enough sales to keep it alive.

I know this is a reality that is very hard for some to handle but have a look at upcoming pc games for yourself. There is a clear trend of pc games being either multiplat or integrated gpu friendly.

dc337