Sony: Move isn't a 'day one' must-buy.

Sony's readying a marketing campaign worth £750,000 to push the PlayStation Move - which it will unleash after it's hit the shelves.

It's all part of the platform holder's belief that Move won't be a pre-order record-breaker - but will enjoy sustained success over a longer period.

"It is about creating that massive event spike during the launch week, pushing it out to new audiences and continuing on last year's 'The Game Is Just The Start' campaign," Sony's UK marketing manager Adam Boita told MCV.

"Pre-orders are always important, but Move is not necessarily a pre-order product. It's not like Halo or World of Warcraft expansions, where people want to get hold of it day one."

"It is an evergreen product. And whereas pre-orders are very important, it is not necessarily the key focus."

Sony won't have been too bothered then when purchase intent for the PlayStation Move was gauged pretty low back in June.

Link.

So... day two?

you make about fifteen threads a day Playstation bashing.

we get it - you don't like PS3.

Xbawks 360 for t3h win!

Id agree if it was a console releaes and they can weather the storm, but an add on can't afford to stagnate or it just dies immediately. It needs to succeed relatively quickly.

Heres hoping both Kinect and Move fail miserably so they can stop wasting their money on terrible motion gaming.

The Move like i have always susspected will be a slow burner for quite a while to come and i believe that Sony 1st Party alone can make it an interesting Platform

"It is an evergreen product."

Zune_HD

Step 1: Use the same business terms as Nintendo.

Step 2: ???

Step 3: PROFIT!

Id agree if it was a console releaes and they can weather the storm, but an add on can't afford to stagnate or it just dies immediately. It needs to succeed relatively quickly.

Heres hoping both Kinect and Move fail miserably so they can stop wasting their money on terrible motion gaming.

It's not a day 2 buy either:lol:

what ever you say sony. Just know that consoles aren't like PC's. console stuff spike then die PC spikes then lives (lol the irony- hopefully you get it).mayceV

GT, Mario and Wii series disagrees with you.

PS Move could have easily been a big pre-order product if only they had a launch lineup 100 times stronger than the one they have... Like really, if you're going to put nothing but crappy and sub-par games to its launch lineup, of course no one is going to care about buying it right away.Nerd_Man

the PS3, the Xbox 360 and the Wii say "howdy-doo".

[QUOTE="Nerd_Man"]PS Move could have easily been a big pre-order product if only they had a launch lineup 100 times stronger than the one they have... Like really, if you're going to put nothing but crappy and sub-par games to its launch lineup, of course no one is going to care about buying it right away.HelloMoto56

the PS3, the Xbox 360 and the Wii say "howdy-doo".

Id agree if it was a console releaes and they can weather the storm, but an add on can't afford to stagnate or it just dies immediately. It needs to succeed relatively quickly.

Heres hoping both Kinect and Move fail miserably so they can stop wasting their money on terrible motion gaming.

Fizzman

I didn't know you were an expert on this stuff. Of course neither will fail, and why do want them to fail? It's not like they're making motion gaming a standard like the Wii(which seems to have down well). It's just another way you can play a game.

They are right: I'll give it another year or 2 and maybe it'll be good.

I see nothing that makes me want it now.

i'd rather have Move than Kinect, 'cause at least with Move, they support bothhardcore and casual games. i mean, Move doesn't only have Wii ripoffs, it also has games like Echochrome 2 (which i think is freaking brilliant). if you have a platform that has that kind of games, plus being able to play Killzone 3, and Dead Space Extraction, LittleBigPlanet 2 and inFamous 2 plus casual games, then i'd go with Move.

where are those people that had the wildest imaginations about Halo Reach being playable with Kinect? they were talking about voice recognition in Reach, just like what they saw in their own dreamlands. lol. get real. Kinect doesn't have the fidelity of Move and Wii. and it's for casual and purely casual crowd. we all know Kinect presentation at E3 and the one with ponchos sucked big time, but lems are so desperate they also want Move to fail. lol. let Kinect fail by itself. why would you want to bring Move down, too? just because it followed Wii's business model? lulz.

[QUOTE="mayceV"]what ever you say sony. Just know that consoles aren't like PC's. console stuff spike then die PC spikes then lives (lol the irony- hopefully you get it).Kashiwaba

GT, Mario and Wii series disagrees with you.

They are right: I'll give it another year or 2 and maybe it'll be good.

I see nothing that makes me want it now.

mitu123

but didn't you buy the Xbox 360?

[QUOTE="Nerd_Man"]PS Move could have easily been a big pre-order product if only they had a launch lineup 100 times stronger than the one they have... Like really, if you're going to put nothing but crappy and sub-par games to its launch lineup, of course no one is going to care about buying it right away.HelloMoto56

the PS3, the Xbox 360 and the Wii say "howdy-doo".

[QUOTE="mitu123"]

They are right: I'll give it another year or 2 and maybe it'll be good.

I see nothing that makes me want it now.

HelloMoto56

but didn't you buy the Xbox 360?

[QUOTE="Fizzman"]

Id agree if it was a console releaes and they can weather the storm, but an add on can't afford to stagnate or it just dies immediately. It needs to succeed relatively quickly.

Heres hoping both Kinect and Move fail miserably so they can stop wasting their money on terrible motion gaming.

RogueShodown

I didn't know you were an expert on this stuff. Of course neither will fail, and why do want them to fail? It's not like they're making motion gaming a standard like the Wii(which seems to have down well). It's just another way you can play a game.

Addonshave historically failed, and a slow start doesn't help it at all.

I never stated i was an expert just gave an opinion. Calm down and move on.

If Kinect and Move are wildly succesful there is no doubt in my mind that Sony and MS will go down that route and just collect easy money from the casuals.

[QUOTE="HelloMoto56"]

[QUOTE="mitu123"]

They are right: I'll give it another year or 2 and maybe it'll be good.

I see nothing that makes me want it now.

mitu123

but didn't you buy the Xbox 360?

by what standard?

pricey Xbox Live or the fantastic AE launch games?

[QUOTE="mitu123"]

[QUOTE="HelloMoto56"]

but didn't you buy the Xbox 360?

HelloMoto56

by what standard?

pricey Xbox Live or the fantastic AE launch games?

360 launched with several AAE games and a AAAE. 360's launch line up was pretty darn good.

Sony's readying a marketing campaign worth £750,000 to push the PlayStation Move - which it will unleash after it's hit the shelves.

It's all part of the platform holder's belief that Move won't be a pre-order record-breaker - but will enjoy sustained success over a longer period.

"It is about creating that massive event spike during the launch week, pushing it out to new audiences and continuing on last year's 'The Game Is Just The Start' campaign," Sony's UK marketing manager Adam Boita told MCV.

"Pre-orders are always important, but Move is not necessarily a pre-order product. It's not like Halo or World of Warcraft expansions, where people want to get hold of it day one."

"It is an evergreen product. And whereas pre-orders are very important, it is not necessarily the key focus."

Sony won't have been too bothered then when purchase intent for the PlayStation Move was gauged pretty low back in June.

Link.

So... day two?

360 launched with several AAE games and a AAAE. 360's launch line up was pretty darn good.

Fizzman

what?

there were 18 games for Xbox 360 at launch, and very few were "pretty darn good".

Amped 3

Call of Duty 2

Condemned: Criminal Origins

Every Party

FIFA 06: Road to Fifa World Cup

Gun

Kameo: Elements of Power

Madden NFL 06

NBA 2K6

NBa Live 06

Need for Speed: Most Wanted

NHL 2K6

Perfect Dark Zero

Peter Jackson's: King Kong

Project Gotham Racing 4

Quake 4

Ridge Racer 6 (RRRRRRRRIDDDDDDGGGGGEEEE RACCCEEEER)

Tetris

Tiger Woods PGA 06

Tony Hawk's American Wasteland

[QUOTE="mitu123"]

[QUOTE="HelloMoto56"]

but didn't you buy the Xbox 360?

HelloMoto56

by what standard?

pricey Xbox Live or the fantastic AE launch games?

[QUOTE="Fizzman"]

360 launched with several AAE games and a AAAE. 360's launch line up was pretty darn good.

HelloMoto56

what?

there were 18 games for Xbox 360 at launch, and very few were "pretty darn good".

Amped 3

Call of Duty 2

Condemned: Criminal Origins

Every Party

FIFA 06: Road to Fifa World Cup

Gun

Kameo: Elements of Power

Madden NFL 06

NBA 2K6

NBa Live 06

Need for Speed: Most Wanted

NHL 2K6

Perfect Dark Zero

Peter Jackson's: King Kong

Project Gotham Racing 4

Quake 4

Ridge Racer 6 (RRRRRRRRIDDDDDDGGGGGEEEE RACCCEEEER)

Tetris

Tiger Woods PGA 06

Tony Hawk's American Wasteland

what ever you say sony. Just know that consoles aren't like PC's. console stuff spike then die PC spikes then lives (lol the irony- hopefully you get it).mayceV

[QUOTE="HelloMoto56"]

[QUOTE="mitu123"] 360 was good from day one. PS3 and the Move weren't.

mitu123

by what standard?

pricey Xbox Live or the fantastic AE launch games?

btw, here's the PS3 lineup of 21 in comparison to the Xbox 360's 18 launch titles i just listed:

Resistance: Fall of Man

NBA 07

Genji: Days of the Blade

Blazing Angels Squadrons of WWII

Call of Duty 3

EA Sports Fight Night Round 3

The Elder Scrolls IV: Oblivion

F.E.A.R.

Full Auto 2: Battlelines

Madden NFL 07

MARVEL: ULTIMATE ALLIANCE

Mobile Suit Gundam: CROSSFIRE

NBA 2K7

Need For Speed Carbon

NHL 2K7

RIDGE RACER 7 (RRRRRRRRRRRRIDDDDDDDDGGGGEEE RACCERRR)

Sonic the Hedgehog

Tiger Woods PGA Tour 07

Tom Clancy's Rainbow Six Vegas

Tony Hawk's Project 8

Untold Legends Dark Kingdom

i suggest you revise your statement, it's incredibly inaccurate.

edit: forgot Ridge Racer meme :P

[QUOTE="mitu123"]

[QUOTE="HelloMoto56"]

by what standard?

pricey Xbox Live or the fantastic AE launch games?

HelloMoto56

btw, here's the PS3 lineup of 21 in comparison to the Xbox 360's 18 launch titles i just listed:

Resistance: Fall of Man

NBA 07

Genji: Days of the Blade

Blazing Angels Squadrons of WWII

Call of Duty 3

EA Sports Fight Night Round 3

The Elder Scrolls IV: Oblivion

F.E.A.R.

Full Auto 2: Battlelines

Madden NFL 07

MARVEL: ULTIMATE ALLIANCE

Mobile Suit Gundam: CROSSFIRE

NBA 2K7

Need For Speed Carbon

NHL 2K7

RIDGE RACER 7

Sonic the Hedgehog

Tiger Woods PGA Tour 07

Tom Clancy's Rainbow Six Vegas

Tony Hawk's Project 8

Untold Legends Dark Kingdom

i suggest you revise your statement, it's incredibly inaccurate.

Yeah, I don't see any killer must-have launch titles for Move, but it looks like it might be interesting to play with at first and then just wait for the more interesting titles to come. And if you already have a PS3, the bundle will only set you back by 100 bones. Not too much of a risk really.

I am very glad to see that Sony have as much faith in their product as I do :lol: Really, :lol: at their statement.

They are right: I'll give it another year or 2 and maybe it'll be good.

I see nothing that makes me want it now.

mitu123

I wonder if they will ever make anything that'll be worth the price tag of Move?

Why Sony is wasting time on this failure is just beyond me.

Dont worry Sony. Kinect just isn't a buy period.

well, the site says its well worth it day 1 at the end of the article.:)killzowned24

Seems like Sony is taking a page from the fanboys. If Move does great they will say...yeah it did better than expected. If it bombs, then we get the...oh yeah we weren't really into it anyway. We never really hyped it anyway.

Sony's readying a marketing campaign worth £750,000 to push the PlayStation Move - which it will unleash after it's hit the shelves.

It's all part of the platform holder's belief that Move won't be a pre-order record-breaker - but will enjoy sustained success over a longer period.

"It is about creating that massive event spike during the launch week, pushing it out to new audiences and continuing on last year's 'The Game Is Just The Start' campaign," Sony's UK marketing manager Adam Boita told MCV.

"Pre-orders are always important, but Move is not necessarily a pre-order product. It's not like Halo or World of Warcraft expansions, where people want to get hold of it day one."

"It is an evergreen product. And whereas pre-orders are very important, it is not necessarily the key focus."

Sony won't have been too bothered then when purchase intent for the PlayStation Move was gauged pretty low back in June.

Link.

So... day two?

Zune_HD

great stuff keep it up. Kinect will be a day one for alot.......Move? NOt so much

It's a peripheral, no Sharlok Holmes here.

[QUOTE="Zune_HD"]

"It is an evergreen product."

LordQuorthon

Step 1: Use the same business terms as Nintendo.

Step 2: ???

Step 3: PROFIT!

lol... I was going to comment on that whole "evergreen" thing. Next Sony will be saying "expanded audience" and "blue-ocean":P

Dont worry Sony. Kinect just isn't a buy period.

-Snooze-

I actually lol'd on that one.:P

spikes then lives (lol the irony- hopefully you get it).mayceV

[QUOTE="HelloMoto56"]

[QUOTE="mitu123"] 360 was good from day one. PS3 and the Move weren't.

Fizzman

by what standard?

pricey Xbox Live or the fantastic AE launch games?

360 launched with several AAE games and a AAAE. 360's launch line up was pretty darn good.