Sony opens PS3 to in-game Ads

In-game advertisements, like the ones often seen in EA games, could soon become far more commonplace as Sony opens up its in-game advertising platform on PlayStation 3.

The move will allow major game advertisement companies IGA, Double Fusion and AdScape to sell 'dynamic' advertisements to go into games on the PS3, who will compete to strike deals with major publishers EA, Activision and Ubisoft.

IGA was also chosen by id Software to provide in-game ads for Quake Live, Quake Live, a free-to-play version of 1999's awesome multiplayer shooter, Quake III Arena.

Advertisement:These dynamic ads don't have to be purchased before a game is released - marketers can wait to see if a game is successful, then place ads in later. This takes much of the risk out of in-game ad placement.

"It'll come down to games and who has the largest catalog of games," a source told Advertising Age.

PSN games like Pain have provided Sony a platform to sell dynamic ads in its own games, and the new initiative will spark ad network competition for dominance of the online ad space.

"Making things open only makes things better for marketers or people who want to place ads because they aren't the mercy of a given network," commented an eMarketer writer.

eMarketer figures puts the in-game ads category at $400 million this year, and expects this to grow at an annual rate of 23% over the next five years.

As long as we don't end up shooting the Green Giant or collecting Happy Meals in our games, we just might just be able to live with this. http://www.computerandvideogames.com/article.php?id=183294

That's cool. I think it's funny seeing Gillete: Fusion vans in Burnout Paradise

Adds realism to the game IMO

That's cool. I think it's funny seeing Gillete: Fusion vans in Burnout Paradise

Adds realism to the game IMO

f50p90

Have you seen the Burger King Bill board?

Just aslong the ads don't pop up while I'm playing a game, then I don't mind at all.

I remember Rainbow Six Vegas had a "One Missed Call" ad in it.adastos

I had to do a double-take when I saw that...

As long as they don't get in the way and are created to fit in the game.

ex. ad's in fallout 3 would have to look like they survived a nukelear blast.

And as stated by someone else, it ads abit of realism.

That's cool. I think it's funny seeing Gillete: Fusion vans in Burnout Paradise

Adds realism to the game IMO

f50p90

Yeah, could you imagine summoning Shiva in FFXIII and she has a Harley Davidson tatoo to her arse.

So what does that mean? Are we going to see some product placement in baseball stadiums, or is God Of War 3 going to make you go fight in a burger king?