Sony to copy Microsoft on pushing the PS3?

http://gamer.blorge.com/2009/01/22/sony-to-copy-microsoft-on-pushing-the-ps3/

finally, it's about time they start doing some marketing

but 1 thing though, "Sony to copy Microsoft..." i don't think marketing your games/console is copying some one, stupid title

That's a good start for sony to make a comeback they need to start with Killzone 2 make so many commercials people buy it just to shut them up then go on with God of War 3, Heavy Rain and so on they will see the money train riding again with good business decisions like this.

Sony just now realizes they need to advertise?

Stroke of genius.

They're terrible at marketing the PS3. The commercials don't even tell consumers what the hell it is half the time. Is it a game console or a media center? They have to make it clear for people.Parasomniac

At this point though, I think it's too late to undo the damage. This isn't to say that the PS3 will never do well, but the Wii has already become the dominant console this generation and spending money to push past MS this gen is a waste of cash. What they need to do is establish an identity for the PS3 instead of bragging about how powerful it is. If they do that then everything will mostly work itself out. They aren't going to beat MS anytime soon but the least they could do is concentrate on a more focused ad campaign that isn't some offensive incoherent art nonsense.

I just don't know what went wrong for Sony in that department...i mean marketing the PS2 they made that look easy..... where as with the PS3...it's like they forgot how to market things anymore....even the videogame marketing is bad Say what you want about Microsoft...but there marketing has been great almost all gen. Western Marketing...Japanese marketing they suck :Pjg4xchamp

The problem with the PS3 is also it's greatest strength...It does too much. But it lacks any kind of real focus. Is it a next gen movie player or is it a next gen gaming platform? It's both but the name "Playstation" does not accurately describe the new machine. It isn't a toy and yet it has the name of one.

And the Spiderman font....W..T..F?

its about time they start to market their games. start with a great trailer for Kz2 during the super bowlps3_owns_360Wii

They're terrible at marketing the PS3. Parasomniac

They're terrible at marketing the PS3. The commercials don't even tell consumers what the hell it is half the time. Is it a game console or a media center? They have to make it clear for people.Parasomniac

Agreed, it's about time that Sony did some advertising! And yeah, it's hardly copying! Playstation has been around alot longer than Xbox!Agent_305

[QUOTE="jg4xchamp"]I just don't know what went wrong for Sony in that department...i mean marketing the PS2 they made that look easy..... where as with the PS3...it's like they forgot how to market things anymore....even the videogame marketing is bad Say what you want about Microsoft...but there marketing has been great almost all gen. Western Marketing...Japanese marketing they suck :Pheretrix

The problem with the PS3 is also it's greatest strength...It does too much. But it lacks any kind of real focus. Is it a next gen movie player or is it a next gen gaming platform? It's both but the name "Playstation" does not accurately describe the new machine. It isn't a toy and yet it has the name of one.

And the Spiderman font....W..T..F?

Sony is just terrible at marketting their system now. The original PS3 ads were sort of cool, but they problem was there really weren't enough games to advertise them for.

The first 5 million will buy it without advertising. But yeah, I want to see Killzone 2 ads on cereal boxes and stuff. I want KZ 2 ads to scream "KILLZOWNED!!!!" in my faces and in the faces of those around me, from the moment I wake up until the moment I go to sleep.Floppy_Jim

[QUOTE="Floppy_Jim"]The first 5 million will buy it without advertising. But yeah, I want to see Killzone 2 ads on cereal boxes and stuff. I want KZ 2 ads to scream "KILLZOWNED!!!!" in my faces and in the faces of those around me, from the moment I wake up until the moment I go to sleep.Fire-of-Njozi

I guess MS invented advertising. Who knew?

This article makes sense, but they seem to think that Sony not resting on their laurels and actually promoting and advertising the PS3 = "copying MS".

[QUOTE="Floppy_Jim"]The first 5 million will buy it without advertising. But yeah, I want to see Killzone 2 ads on cereal boxes and stuff. I want KZ 2 ads to scream "KILLZOWNED!!!!" in my faces and in the faces of those around me, from the moment I wake up until the moment I go to sleep.Fire-of-Njozi

[QUOTE="jg4xchamp"]I just don't know what went wrong for Sony in that department...i mean marketing the PS2 they made that look easy..... where as with the PS3...it's like they forgot how to market things anymore....even the videogame marketing is bad Say what you want about Microsoft...but there marketing has been great almost all gen. Western Marketing...Japanese marketing they suck :Pheretrix

The problem with the PS3 is also it's greatest strength...It does too much. But it lacks any kind of real focus. Is it a next gen movie player or is it a next gen gaming platform? It's both but the name "Playstation" does not accurately describe the new machine. It isn't a toy and yet it has the name of one.

And the Spiderman font....W..T..F?

Personally, I like the Spiderman font and think it suits the console nicely. Also, I think SOny is just NOW starting to advertise properly with those ads that show LBP, Resistance 2 and Dark Knight projected on a number of people/trucks/etc. They need to keep that up to promote the console, and also pump out ads for their heavy hitters like Killzone 2.

Gears and Halo both had major ad campaigns. On the other hand, Killzone 2 comes out in a month and I haven't seen one single commercial or print ad.

Gears and Halo both had major ad campaigns. On the other hand, Killzone 2 comes out in a month and I haven't seen one single commercial or print ad.

ZIMdoom

[QUOTE="Fire-of-Njozi"][QUOTE="Floppy_Jim"]The first 5 million will buy it without advertising. But yeah, I want to see Killzone 2 ads on cereal boxes and stuff. I want KZ 2 ads to scream "KILLZOWNED!!!!" in my faces and in the faces of those around me, from the moment I wake up until the moment I go to sleep.carljohnson3456

[QUOTE="ZIMdoom"]

Gears and Halo both had major ad campaigns. On the other hand, Killzone 2 comes out in a month and I haven't seen one single commercial or print ad.

heretrix