Name the number one selling console out on the market today, and whom does it cater too? Now name the second? And in 3rd place we have the Playstation 3. While the Wii went after the casual market, both Xbox and PS3 went after the 'hardcore' gamers. Almost everyone at SystemWars counted the Wiiout as it didn't cater to what we wanted, asystem that brings in a leaptechnological advancement, withbigger and longer games. The Wii took a side step and made a technological advancement, not in raw computing horse power, but rather in user interface, with smaller and shorter games. This of course got media attention and sold consoles.
What did Xbox and PS3 do to answer the huge potential for sales in the casual market? Well the Xbox revamped their menu screen and introduced cute little avatars. While this is nothing new, the Wii had them since launch and the PS3 had HOME Beta. The xbox made it part of the new menu screen and have even released games where you can show off your creation. The PS3 only had their avatars as an optional download. Lets call that strike one.
Next the Xbox revamped their user interface even more with the introduction of Natal. Given that this is a peripheral and didn't come included with the system, it will be a tough sale for the casuals to bite. The approach they are going for is that they are treating the Natal like a new system aimed at the "60 per cent of households where a videogame console doesn't exist", rather than current casual gamers "or even PS2 people who haven't upgraded". . It has received a lot of media attention since it's unveiling at E3. Just like the Wii, this can mean sales. The PS3 unveiled their project, still early in development as it still does not have a name. Sony said that they want"developers to create entirely new types of games that we believe have the potential to appeal to core gamers who, up until now, maybe haven't embraced motion gaming as much as casual fans." Lets call that strike two.
And last we have is the biggest deterrent to casual gamers which is of course the price point. To this day the PS3 has been the most expense system. Talks about price cut have been rumored for years. But if the price pointfor the PSP Go is anyindication of how much they have learned from the past, than they have got a longway to go before casual gamers proclaim PS3 the must have system. According to Kaz Hirai, Sony really isn't to interested in the casual market. "If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform", says Kaz. "Without this pillar", he continues, "you end up with a fickle audience that might be big but will probably move on. This is fine if you're looking at a five-year lifecycle like all of our competitors, even looking back in history, have always done. The new console comes out and the old one is immediately disregarded." Lets call that strike three, and that's game.
http://www.eurogamer.net/articles/natal-not-targeting-existing-casual-gamers
http://kotaku.com/5283062/sony-explains-unnamed-new-ps3-motion-controller-a-little-more
http://news.spong.com/article/18207/PlayStation_Hirai_-_Casual_Gamers_are_Fickle
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