360 owners are hardocre gamers that buy software. Publishers/Developers are taking notice. Recent news of EA developing primarily for 360 first is a good example.
I think Sony is in more trouble than people realise. Console sales have picked up slightly, but they are still not selling games. Look at this list of Million sellers. You can't tell me its only because Microsoft had a year head start. I guarantee xbox360 had more than 2 million sellers a year into its life. Look at Wii, it is at least respectable.
WiiWii SportsNintendo11.77
WiiWii PlayNintendo6.71
360Halo 3Microsoft5.86
360Gears Of WarMicrosoft4.81
WiiThe Legend of Zelda: Twilight PrincessNintendo3.83
WiiMario Party 8Nintendo2.66
360Elder Scrolls IV: Oblivion2k Games2.17
360Tom Clancy Ghost Recon Advanced WarfighterUbisoft1.99
360Call of Duty 2Activision1.99
360Tom Clancy Rainbow Six: VegasUbisoft1.97
WiiWario Ware: Smooth MovesNintendo1.91
360Call of Duty 3Spike1.85
PS3Resistance: Fall of ManSony1.76
360Madden NFL 07EA1.74
360Guitar Hero IIRedOctane/Activision1.66
WiiSuper Paper MarioNintendo1.58
360Fight Night Round 3EA1.53
360Forza Motorsport 2Microsoft1.51
360Saints RowTHQ1.5
PS3MotorstormSony1.47
360Dead RisingCapcom1.44
360Lost Planet: Extreme ConditionCapcom1.44
360Tom Clancy Ghost Recon: Advanced WarfighterUbisoft1.35
360Bioshock2K Games1.31
360CrackdownMicrosoft1.28
360Madden NFL 08EA Sports1.26
360Project Gotham Racing 3Microsoft1.26
360Perfect Dark ZeroMicrosoft1.26
360Tom Clancy Ghost Recon Advanced Warfighter 2Ubisoft1.19
360Need for Speed: Most WantedEA1.14
360Need for Speed: CarbonEA1.07
WiiRayman Raving RabbidsUbisoft1.06
360Tom Clancy Splinter Cell: Double AgentUbisoft1.03
360Guitar Hero III: Legends of RockRedOctane1.03
360Pro Evolution Soccer 6Konami1.02
WiiRed SteelUbisoft1.02
360Dead or Alive 4Tecmo1.01
Numbers are in Millions sold
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