After Halo 3 hits, it will no doubt sell out enormously, maybe even just about going beyond the Wii.
Of course the Wii is hitting casuals and selling out like hotcakes, and it will continue its height of gaming popularity. Problem is that casuals may not be willing to put 50$ for each game. I'm not sure how good the attach rate is, but I'm pretty sure 360 has that beat, but don't quote me on that.
So we're looking at a Spartan Effect here, a one hit kill that supposedly MS will claim victory for the end. However, they're right, it will end, for them. Unless there's a Halo 4 and Gears of War 2 planned, there are going to be some big problems with the 360. MS relies too much on Spartan arms, and overall its like the Mario of Nintendo.
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Now we're on to the Wii, Nintendo's new prized system. It's definitely on a good route, going on to sell out tons of systems, giving it one of the best potentials for the most variety in games. With games such as Mario Galaxy and SSBB. It could be possible for them to at least get a good amount to Halo 3. That is unless those two games turn out to be huge quality games. But I doubt that.
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Here comes the dark horse, the always underdog, don't deny it they always are, Sony and their Playstation 3. There aren't many systems sold thanks to the high price. However, there is something interesting. PS3 has a pretty big attach rate. Something around 1/3 of PS3 gamers have Resistence, if I'm not mistake, which is pretty damn huge.
Now, Sony actually has the best chance to turn the tides in their favor thanks to the Spartan Effect.
Halo will be huge, but Sony will try to game flood the holiday season. Heavenly Sword, MGS4, Rachet and Clank, Warhawk. The variety of games may entice gamers, maybe even a price drop to put smiles on peoples faces. We can't deny that there still that 120 million people (assuming) that bought and more are buying PS2. There is no doubt that this is a huge amount of fanbase that won't fizzle quickly. It is possible that if E3 goes right, Killzone actually is a game (ha ha), and they straighten up, they might actually take some wind away from Halo 3.
With the combined forces of the Wii and PS3, it might be hard for 360 to reach anyone else with their other games this holiday. It's all about Halo for the 360.
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