I'm tired of people denying ownage on a flop because they collectivly lowered their hype. Conveniently enough, the hype gets lowered after bad previews. This is nothing but a way of covering your own ass. For example, the highest I remember Lair being hyped was AA. Not long after a few previews the hype dropped and now cows say it wasn't a flop because they stopped hyping it. I say once an official hype is determined it stays set in stone no matter what news comes. A flop is flop, there's no dodging it.
EDIT: fixed typo
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