Ubisoft Head Agrees With PS3s $599 Price Point

Everyone within the gaming industry seems to recognize the PS3's power and possibilities, yet cites the hefty $599 price point as far too high despite start-up and manufacturing costs on Sony's end. However, Ubisoft CEO Yves Guillemot thinks the PS3's launch price point was right on the money.

Speaking with Gameindustry.biz, Guillemot commented, "Everybody has to remember that volumes are very dependent on price. I know the platform holders all know that, so now we have to wait for them to see when they want to achieve those numbers."

He went as far as to congratulate Sony on a "great launch," when Sony themselves have described it as soft.

Though he did mention a price cut would be optimal for the present time, "[Sony has] sold a machine that is actually expensive to build at the right price for consumers. It's just that if we want more consumers, we'll have to have a price that will make more people come in."

When asked to go deeper into his request for a price cut, Guillemont said, "I was just saying that in the last generation, we had machines that were at a lower price and they were selling more. It's just something to consider for all the manufacturers, that the price of the machine has a huge impact on the number of machines sold."

We at PSU do agree that Sony would grab a much larger piece of the gaming pie if they managed to reduce the PS3 to $499 before this holiday season. We'll keep you updated on any possible indication of a PS3 price cut.

http://www.psu.com/node/11772

Man, now that he agrees with it, suddenly I do. I'm gonna pick one up in the morning.Deactivation

lol

Doesn't make it any cheaper.-Beowulf

The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

Erm, I guess... but how is it looking more like a smart decision each day when it's selling like garbage all over the world?

The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

The Wii is a lot bigger risk, a totally new way of playing. Everything you mentioned has got nothing to do with gaming but only format war.

When you really think about it,Sony are the only ones that were willing to take a risk this generation,aDualshockin

Ubisoft agrees with most of what all 3 companies do.Nintendo_Man

Suck-ups?

The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

i agree but i wander why the firing of ken..

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.-Beowulf

Erm, I guess... but how is it looking more like a smart decision each day when it's selling like garbage all over the world?

[QUOTE="-Beowulf"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

Erm, I guess... but how is it looking more like a smart decision each day when it's selling like garbage all over the world?

Everyone within the gaming industry seems to recognize the PS3's power and possibilities, yet cites the hefty $599 price point as far too high despite start-up and manufacturing costs on Sony's end. However, Ubisoft CEO Yves Guillemot thinks the PS3's launch price point was right on the money.

Speaking with Gameindustry.biz, Guillemot commented, "Everybody has to remember that volumes are very dependent on price. I know the platform holders all know that, so now we have to wait for them to see when they want to achieve those numbers."

He went as far as to congratulate Sony on a "great launch," when Sony themselves have described it as soft.

Though he did mention a price cut would be optimal for the present time, "[Sony has] sold a machine that is actually expensive to build at the right price for consumers. It's just that if we want more consumers, we'll have to have a price that will make more people come in."

When asked to go deeper into his request for a price cut, Guillemont said, "I was just saying that in the last generation, we had machines that were at a lower price and they were selling more. It's just something to consider for all the manufacturers, that the price of the machine has a huge impact on the number of machines sold."

We at PSU do agree that Sony would grab a much larger piece of the gaming pie if they managed to reduce the PS3 to $499 before this holiday season. We'll keep you updated on any possible indication of a PS3 price cut.

http://www.psu.com/node/11772

-Renegade

You're a week late with this news.

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Nintendo_Man

The Wii is a lot bigger risk, a totally new way of playing. Everything you mentioned has got nothing to do with gaming but only format war.

I thought UbiSoft was ruining gaming by making crappy games. Well, I guess when they say something nice about the PS3 they become stand up guys.

[QUOTE="Nintendo_Man"]Ubisoft agrees with most of what all 3 companies do.Eponique

Suck-ups?

[QUOTE="Dualshockin"][QUOTE="-Beowulf"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Deactivation

Erm, I guess... but how is it looking more like a smart decision each day when it's selling like garbage all over the world?

How foolish. Stop cramming video game systems with useless junk and release them at an affordable price dammit. No way in hell would I spend an absene amount of money on casual entertainment.

How is the Wii a risk for a company when there's not even a large possibility of loss?With each Wii unit sold,Nintendo make over $60 in profit.Same situation with Gamecube,Nintendo sold the least amount of consoles but made more money than Microsoft did with the Xbox. Where is the risk in a win/win situation?Dualshockin

[QUOTE="Nintendo_Man"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

The Wii is a lot bigger risk, a totally new way of playing. Everything you mentioned has got nothing to do with gaming but only format war.

Its a risk by betting the entire company on it. How much money do you think was invested in the technologies? It wasnt win/win. It was more like win or sell the console division.

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.-Renegade

i agree but i wander why the firing of ken..

Garbage?Far from it,at $600,it still manages to sell in thousands of units each month. The smart decision comes in the form of Blu-ray.Ask yourself,when the Ps3 is priced at $350 by August next year,and Bly-ray is clearly the winner of the HD format battle,what device capable of Blu-ray playback will a family consider buying?Dualshockin

You do know it took DVD 5 years to hit mainstream with absolutely no competition whatsoever, right? People were ready to ditch VHS and it still took that long. DVD still sells very well.

And how are you figuring Sony will drop the PS3 price by $250 in 2 years, when it took them 5 years for the PS2 to drop $170?

[QUOTE="-Renegade"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

i agree but i wander why the firing of ken..

[QUOTE="Deactivation"][QUOTE="Dualshockin"][QUOTE="-Beowulf"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

Erm, I guess... but how is it looking more like a smart decision each day when it's selling like garbage all over the world?

Where are you getting this from? :lol:

Ken Kutaragi will always be the father of the Playstation brand.Now with him pursuing Networking,we have a much more younger and visionary replacement in the form of a handsome and charming man named Kazuo Hirai.Dualshockin

:|

Here, take a napkin, you got a little drool on your chin there...

[QUOTE="Dualshockin"][QUOTE="Nintendo_Man"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.gromit007

The Wii is a lot bigger risk, a totally new way of playing. Everything you mentioned has got nothing to do with gaming but only format war.

Its a risk by betting the entire company on it. How much money do you think was invested in the technologies? It wasnt win/win. It was more like win or sell the console division.

Too bad Ubisoft isn't the consumer, and the consumer agrees that the PS3 is too expensive for a gaming system.

>Where are you getting this from? :lol:Yellow_Rose

[QUOTE="Eponique"]

[QUOTE="Nintendo_Man"]Ubisoft agrees with most of what all 3 companies do.Duckman5

Suck-ups?

Thank god I didn't buy any of them :) But Rayman was fun!

[QUOTE="Deactivation"][QUOTE="Dualshockin"]Garbage?Far from it,at $600,it still manages to sell in thousands of units each month. The smart decision comes in the form of Blu-ray.Ask yourself,when the Ps3 is priced at $350 by August next year,and Bly-ray is clearly the winner of the HD format battle,what device capable of Blu-ray playback will a family consider buying?Dualshockin

i love ps3 and i think sony will win in the end but there is no way ps3 will experience price drops like that that fast.

[QUOTE="Dualshockin"] Garbage?Far from it,at $600,it still manages to sell in thousands of units each month. The smart decision comes in the form of Blu-ray.Ask yourself,when the Ps3 is priced at $350 by August next year,and Bly-ray is clearly the winner of the HD format battle,what device capable of Blu-ray playback will a family consider buying?Yellow_Rose

You do know it took DVD 5 years to hit mainstream with absolutely no competition whatsoever, right? People were ready to ditch VHS and it still took that long. DVD still sells very well.

And how are you figuring Sony will drop the PS3 price by $250 in 2 years, when it took them 5 years for the PS2 to drop $170?

[QUOTE="gromit007"][QUOTE="Dualshockin"][QUOTE="Nintendo_Man"]

[QUOTE="Dualshockin"]The only people that think $599 is a ripoff of some sort are people who simply were not around when the Ps1 launched with multimedia features,as well as the Ps2,along with the Xbox. When you really think about it,Sony are the only ones that were willing to take a risk this generation,and with Blu-ray now officially crushing HD-DVD in both hardware and software sales,Sony's risk is looking more like a smart business decision with each passing day.Dualshockin

The Wii is a lot bigger risk, a totally new way of playing. Everything you mentioned has got nothing to do with gaming but only format war.

Its a risk by betting the entire company on it. How much money do you think was invested in the technologies? It wasnt win/win. It was more like win or sell the console division.

Research and Development...FTW

Gamecube was sold at a loss initially. Do you think a technologically superior console could be sold at a lower price than the PS2 and not take a loss? Sony never took any risks. Well...there was that one risk called the PS3. They are basically risking their entire console division trying to introduce a new DVD format. I dont wan to hear about Blockbuster or anything else. Tell me when 1 million standalone BR players are sold. At the rate they are going, that will take another3 years.

[QUOTE="Dualshockin"] Ken Kutaragi will always be the father of the Playstation brand.Now with him pursuing Networking,we have a much more younger and visionary replacement in the form of a handsome and charming man named Kazuo Hirai.D0013ER

:|

Here, take a napkin, you got a little drool on your chin there...

[QUOTE="Dualshockin"][QUOTE="Deactivation"][QUOTE="Dualshockin"]Garbage?Far from it,at $600,it still manages to sell in thousands of units each month. The smart decision comes in the form of Blu-ray.Ask yourself,when the Ps3 is priced at $350 by August next year,and Bly-ray is clearly the winner of the HD format battle,what device capable of Blu-ray playback will a family consider buying?-Renegade

i love ps3 and i think sony will win in the end but there is no way ps3 will experience price drops like that that fast.

Research and Development...FTWGamecube was sold at a loss initially. Do you think a technologically superior console could be sold at a lower price than the PS2 and not take a loss? Sony never took any risks. Well...there was that one risk called the PS3. They are basically risking their entire console division trying to introduce a new DVD format. I dont wan to hear about Blockbuster or anything else. Tell me when 1 million standalone BR players are sold. At the rate they are going, that will take another3 years.gromit007

So in essence, what the guy is saying that the PS3 won't sell any more than it is now if the price was lowered... Ouch.

[QUOTE="Yellow_Rose"]>Where are you getting this from? :lol:Dualshockin

Again, where are you getting those exact numbers from?

[QUOTE="Dualshockin"][QUOTE="Yellow_Rose"]>Where are you getting this from? :lol:Yellow_Rose

Again, where are you getting those exact numbers from?

[QUOTE="Yellow_Rose"]

[QUOTE="Dualshockin"] Garbage?Far from it,at $600,it still manages to sell in thousands of units each month. The smart decision comes in the form of Blu-ray.Ask yourself,when the Ps3 is priced at $350 by August next year,and Bly-ray is clearly the winner of the HD format battle,what device capable of Blu-ray playback will a family consider buying?Dualshockin

You do know it took DVD 5 years to hit mainstream with absolutely no competition whatsoever, right? People were ready to ditch VHS and it still took that long. DVD still sells very well.

And how are you figuring Sony will drop the PS3 price by $250 in 2 years, when it took them 5 years for the PS2 to drop $170?

But you just said Blu-Ray will clearly be the winner by next year. Less than 2 years :|

From his @ss.Duckman5

Hope he cleaned them off a bit...

The thing is,Sony are ready to go completely from making money from their hardware,to making money from their Software(Playstation Home is the first major example of this,it will revolutionize console and handheld networking for a very long time). Sony are also,as you have noticed,focused more on 1st party titles than 3rd party titles.It's all a part of a bigger master plan.Dualshockin

1) With the price drops you're claiming will happen there's no way they will make money off hardware.

2) How will HOME and PSN make money for Sony? Maintaining those server aren't cheap.

[QUOTE="gromit007"]Research and Development...FTWGamecube was sold at a loss initially. Do you think a technologically superior console could be sold at a lower price than the PS2 and not take a loss? Sony never took any risks. Well...there was that one risk called the PS3. They are basically risking their entire console division trying to introduce a new DVD format. I dont wan to hear about Blockbuster or anything else. Tell me when 1 million standalone BR players are sold. At the rate they are going, that will take another3 years.Dualshockin

Been gaming since the Atari 2600. The majority of PS3s sold are bought for gaming, not as movie players. During the evolution towards DVDs, did anyone ever count sold PS2s towards the install base of DVD players. I dont think so. If they were it was as anafterthought. Sony are the only ones touting the install base of the PS3 towards the install base of Blu Ray. If VHS and BETA could co-exist for 10 years, HD DVD and BR can last longer, because production of the players are cheaper now than VHS and BETA ever were.

If Nintendo didnt take a loss during the GC era because of he GBA, then I will have to say Sony is not taking a risk with the losses taken on the PS3 when it has a huge media conglomerate to make up for it.

The Ps3 is can play Blu-ray discs,thus it can be considered a Blu-ray player.So far,3.7 million Blu-ray players have been sold worldwide in a period of 7 months at $599.99 a unit. This is an accomplishment.Dualshockin

VGchartz.com has the PS3 at 3.52 million.

[QUOTE="Dualshockin"]The Ps3 is can play Blu-ray discs,thus it can be considered a Blu-ray player.So far,3.7 million Blu-ray players have been sold worldwide in a period of 7 months at $599.99 a unit. This is an accomplishment.Yellow_Rose

VGchartz.com has the PS3 at 3.52 million.

Haven't you heard? VGchartz is biased and inaccurate and all that jazz...

[QUOTE="Dualshockin"][QUOTE="Yellow_Rose"]>Where are you getting this from? :lol:Yellow_Rose

Again, where are you getting those exact numbers from?