First, sorry for my Watch Dogs spamming, but this is hilarious.
ANYWAYS...
Remember that brilliant Splinter Cell PR stunt that went wrong when "Sam Fisher" showed up and pointed a gun at people in the bar, which resulted in a PR debacle for Ubisoft?
Well, they did it again. This time with Watch Dogs.
Long story short: PR stunt summoned a bomb squad. Which wasn't a part of the PR stunt.
Full story (from Eurogamer):
Frequently, when a big game comes out, the publisher - in this case Ubisoft - will send some commemorative bits of swag or a game's special edition to journalists who may write about it. This is not unusual. What is unusual is that Ubisoft sent a journalist at Ninemsn a package that was beeping.
As reported by Ninemsn, the parcel in question arrived in the form of a black safe "of the type found in hotel rooms". Attached to the ominous package was a note telling her to check her voicemail.
The reporter didn't use voicemail, however, and had coincidentally received a sketchy call the night before from a mysterious number that simply hung up. According to an Ubisoft statement obtained by the Standard, the publisher's Australian team "sent voicemail messages to some local media alerting them that they'd receive a special package related to the game."
Unfortunately, Ninemsn - which doesn't even cover video games - didn't receive this message, so it made the suspicious package all the more threatening.
Ninemsn decided to call other publications to see if they'd received similar posts. No one else had.
Given the circumstances, Ninemsn called the police and evacuated the floor of the building in which the box had arrived.
Four police cars and a police rescue unit arrived on the scene before it was discovered to only be a video game in a safe.
Just wtf Ubisoft :-D
What do you think?
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