What are the best game trailers?

I was just thinking there have been some impressive game trailers to come out recently (Mas Effect, GOW3, Halo ODST) and I was wondering what everyone thinks is the best one they have seen. This is mine personally. http://www.youtube.com/watch?v=eAyO-_cWBIM

Spiderman - Web of Shadows is easily one of the most memorable trailers IMO.

I was sold on this game after watching that.

Wow that Spider man one was really good. Looks like how the third movie should have been.

This Halo 3 trailer is one of my favorites.

The Mass Effect 2 one that was linked earlier rocks even after you've beaten the game. Just makes me want to go back to it.

The first Gears of War had a great trailer.

The Darkness

I'm glad I bought this game.

Bioshock Beyond the Sea Trailer

I used to see this trailer on TV in my dorm and it made me feel awful that I didn't have a gaming PC or a 360 to play it on.

Probably not the best ever, but I just checked out GOW3 and FFXIII. Sa-weet.

The ones I most remember were Halo2 (Covenant finding Earth) and the first Gears of War trailer. Trailers don't usually do it for me.

Gears of War mad worldtrailer was amazing even if the song had nothing to do with the game :P

I also liked the littlebigplanet trailers as well.

edit:

oh but the best of the best, even though I hated the game (gasp) was the trailer for Bioshock.