Whenever people hear the word "brand loyalty", the first thing that comes into their mind is a fanboy raving in a forum. But "brand loyalty" can mean something different to that. Brand loyalty means you like purchasing things from one company (because you appreciate their products, not because of fanboyism), rather than buying loads of things from multiple companies. For example, I have all three consoles, but I buy all my multiplat games for my 360. I also have a steering wheel to play Forza 3 with. Meanwhile, I refuse to buy a steering wheel for my PS3. Does this mean I am a fanboy because I have a steering wheel for my 360 and not my PS3? Of course not! Theres no reason to waste that money...
One of the main great things about brand loyalty is that you are streamlining your purchases through one company. Imagine owning 30 downloadable games across PSN, XBLA, WiiWare, Steam, Impulse, iPhone, iPad, etc. Confusing, no? Might as well just streamline all those purchases through one area. Oh, and you have only one Friends list to worry about when playing online, and not several.
As you can see, brand loyalty is more than just fanboyism. It makes thing feel simple, you don't have to expose your wallet or credit card number to multiple companies, and you only need one friends list. Xbox 360 is my main console, but it sucks that they dont have a (proper) gaming handheld system to connect to XBL as well (just wait for the Xpad coming soon! Just kidding!) Your thoughts? :)
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