360 for these reasons:
achievements - so everyone will know that you did find all the hidden packages and killed 10 thousand hookers, for example.
rumble - you don't have to wait or import anything, that rumble is found out of the box.
headsets - everyone will have one because its standard, so the multiplayer will be more organized and not just running around all over the city or whatever wondering around.
custom sound tracks - its a nice little extra feature when you want to bump your own music while crusing the streets of New Liberty.
exclusive episodic content - the story doesn't end when the main story ends, or it can even be a whole new story with new characters or even old characters like Tommy Vercetti and Carl Johnson. having exclusive episdoic content there and you could get it anytime you want is just comforting.
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