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Media Molecule/Sony has done (IMO) the BEST job marketing LBP online-- this is where most hardcore gamers are.
From online challenges on their site, to crazy beta key giveaways to pre-order goodies to billboards that people steal...
I'm sure ads for the casual gamers will come soon, maybe not at launch, but near Christmas.
I remember watching SpikeTV and they had commercials of video games left and right, games like Shawn White Snowboard, Far Cry 2, and I recently saw a TV ad for Dead Space. I expect to see LBP commercials by next week, if not, then that's when I think Sony is falling behind on its LBP marketing.
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