Xbox One will definitely win the casual gamer's market because of:
-Kinect (despite what some people on this board think of it, Kinect 1.0 was very popular with casual gamers and Kinect 2.0 is way more powerful)
-Smart TV features (Just like many people that hardly ever play games bought a PS3 as a cheap blu-ray player; many people will buy Xbox One as a cheaper alternative to buying a Smart TV)
-Xbox Fitness (Wii Fit proved that there is a large market for stuff like this and Xbox Fitness looks way better than Wii Fit)
-Superior online service (casual gamers like social gaming)
-Exclusive games like Halo, Gears of War, and Titanfall that appeal more to casual gamer's taste than the exclusives that Sony offers
-Timed exclusive DLC for casual gamer's favorite series, Call of Duty
These things are more important to casual gamers than PS4 being slightly more powerful.
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