Rockstar IMO. Every game they make is instant GOTY quality IMO. They are by far the best open world developers, and they are one of the best at creating memorable atomospheres in their games. They are one of the only AAA devs/publishers left who still havent jumped on the 2 year dev cycle bandwagon. Red Dead Redemption, The Gran Theft Auto series, L.A. noire, Max Payne, even the Midnight Club games.
Rockstar is the best IMO.
My second runner up would also be Bethesda. Rockstar and Bethesda games always seem to be content heavy with alot of replay value, with Fallout 3, New Vegas, Oblivion, and Skyrim.
Who do you think is the best publisher in the industry?
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