There's more than one type of casual gamer.
The current crop of casuals first showed up around 2005/2006 when DS started getting games such as Brain Training and Nintendogs and Cooking Mama. The same type of people are the ones snatching up the Wii right now. The biggest casual group ever. It spans everything from young girl gamers who love their DS, to 60-year olds who can't get enough Wii Sports. 
A similar group is the "party" casual. Sometimes they're same as the Wii/DS casual. A lot of them probably don't even have their own consoles and play at parties/friends' houses. Favorite games: DDR, Guitar Hero, Rock Band, SingStar, Karaoke Revolution, Scene It!, etc.
The "mobile" casual group can't be forgotten either. People who play crappy 2D cell phone games, people who bought n-Gage's, people who play iPhone games.
Then there's the smaller groups, "Movie" casuals, and "anime" casuals. Movie casuals buy crappy licensed games based on their favorite movies and play nothing else. Anime casuals do the same thing except with, obviously, games based on their favorite anime shows.
Last-gen it was the sports casual. The person who bought a PS2 just so they could play the new Madden every year. These people are on 360 and PS3 now, and probably still play almost exclusively sports games.
PS1 is probably the only console that successfully converted casuals to hardcore. The PS1 attracted the young maile demographic of casuals(15-30). The group of people who didn't game, that didn't take games like Mario and Sonic seriously because they looked too "kiddy". Sony attracted these people with more mature, edgy games like Resident Evil and Twisted Metal.
Then in the 80's, it was the "Mario" casuals - the ones who bought an NES just for the Mario games. Most stopped playing after the SNES, when things got too "complex" for them with 3D graphics. They make up part of the annoying "retro" fanboy group, the people who are constantly nagging about how "everything was better in the 80's - including games". Some of these people have returned "thanks" to the Wii. Their motto: "the simpler, the better!". :roll:
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