Who really cares about any next gen DVD format when you can download HD content to your x360 and in the future your PC. The whole thing with discs is an obvious ploy by the entertainment industry to hold on to a past in which their vast infrastructure in set up for. Meanwhile Technology moves apace and by the time the general public knows what Blu-Ray is these same companies will have gotten their act together and embraced the online revolution. Because lets face it people; Online aint going anywhere!!