Who's to blame for DLC already on the disc?

Quite a few games are guilty of locking up parts of a game already on the disc and selling the key to unlock said features as DLC. RE5 did it with it's multiplayer, Brutal Legends did this, and now MW2. I'm just wondering who ultimately decides to do this? Is it the developer, seeing as how they make the game and are able to lock parts of it, or is it the publisher who determines to do this as a way of making more money off of the game? I'm just curious if IW is being Activision's *female dog* or if it was their own decision to do it.

Consumers and Gamestop.

Consumers and Gamestop.

Nike_Air

Simple really console players are to blaim. They are buying rip-off DLC and then companies can see they can milk some extra money from them. This will become the standard now so we will have to get used to it.

Simple really console players are to blaim. They are buying rip-off DLC and then companies can see they can milk some extra money from them. This will become the standard now so we will have to get used to it.

Mitjastiskovski

Well yeah lol I know THAT but I mean between the devs or publishers who's making the calls

http://www.youtube.com/watch?v=aod3Atesmq8

The only audience that has to pay for DLC because they cannot access user generated content, who else? They proved there is a market for this junk and ruined it for the rest of us.