Look at it this way, it's not the only payed subscription out there, and it's not bad either. It is a great piece of what pushed the Xbox and Xbox 360 market and allowed Microsoft to beat Sony (a worldwide regognizable brand) in one generation of sales. It's not over yet but...Xbox Live is the best offer at the moment in the 3 consoles.
Not only does an Xbox Live member get access to demos, cool free arcade gams every now and then and exclusive content...but it is by far to smoothest service out of the three. If it was not for the great gaming Microsoft provided via Xbox Live, sony and Nintendo would not have had such a big overhaul in the online department.
WoW accounts can cost up to 250$ A YEAR!!! A year! Yeah...while Xbox Live live costs 50$...(went down to 40$ today),with Live you can play ALL online games with your subscription and not only do you get a serive with features such as Party Systems, Standardized Matchmaking, Video/Voice Chat, Picture Trading, Cross game chat, Full Featured Friends List, Comparable and unique achievements...(a feature which Sony copied after saying it was useless), and dozens more...but its all seamless and fun.
You pay for what you get, and you get a whole lot with Xbox Live. Playstation may slowly be catching up but it won't get close to the standard set by people who pay for something great.
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