Games today are not, I repeat NOT shorter than those of the "good old days". Take a game like Gears of War at it's average of 10-12 hrs. How long were those old 16bit 2D side scrollers?
Not as long as they appeared to be. Back then the only objective path of the game was getting from point A to Point B, level to level, where you would finally beat the final huge screen filling boss, thus rescuing the princess, saving the galaxy or what ever. Were those games 10 hours of actual play time? 20 hours? Not even.
Back then when there was a constrained limit of how much content could be squeezed into those 8 and 16 megabit cartridges (which reached a max of 2 megabytes on the 16 megabit) of stages, environments, audio, characters, and if you were lucky, 2D slideshow cinematics. With such limits of content, the designers used difficulty to stretch out the game time, where you were really repeating a level over and over and over again from repeatedly dying. Most games having limited lives and continues, at some point you would have to start the game from the beginning and and use less lives in the earlier stages to make it to the later stages.
I'm sure some here can remember the frustrations of Super Ghouls'n'Ghosts. When played from beginning to end, and counting only the consective minutes and not the re-tries, a game was on average an hour long, 2 if you were lucky. Take Golden Axe as another example. On XBLA, with the unlimited continues, you can blow through the game in 20 minutes.
Now we have fully fleshed out stories, more complex objectives in games, as well as multiple story paths in the players hands top choose from, that make actual game time an average of 12 hours for most action games, and much much more in RPGs which have side quests out the wazoo. The cinematics which are now interactive using the game engine instead of movies are much more part of the game. In other words, games today are much more than the "point A to B" formula of old and we are immersed in fantastic worlds which makes for lengthy gameplay, with a great deal more content than the games of old.
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