Two reasons.
1. There is no way to track the sales of gaming PC's. PC's sell millions per month, but the majority bought are for other applications. How can we compare hardware sales with Wii/360/PS3 if we don't know it?
2. No company owns it. PC gaming is a free market. There are multiple PC manufacturers and apparently even MS's OS monopoly doesnt qualify as owning it either. If nobody owns the PC market, why is it in system wars?
My point is that consoles are ruled by Nintendo, MS, and Sony. We compare them all the time. But PC is like a black sheep, (has no owner and no way to track it).
How can it be included in the war if PC has no general?
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