They needed to keep some of the market share, Japan is the only thing saving Sony and that is because they pity the PS3 and figure as a nation to help it out financially since it is getting routed by the 360. Why would SOny even make a PS4, Xbox has this on lock, Xbox live is getting even better and better, did you see the update? SONY HAS NO CHANCE, and Nintendo shot itself in the foot with that wiiu garbage. DONT EVEN TRY THE MONSTER HAS ARRIVED and that 800 POUND GORILLA IS MS.... You shoulda try to keep MS down while you had the chance I say to SONY, now get ready to get blitzed, and is that an ocean I see, oh it is, but it is of COW TEARS since reality is now hitting...... EPIC
why would Sony even try next gen as this gen they failed miserably
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Oh gee...
Through your hard work and dedication, you have given us a system of the ages and console of the generation. A value that only you could imagine has unfolded before our very eyes and blossomed into something very beautiful.So, you see, we took small steps to success all along that hike. Together, they added up to hundreds of thousands of small steps. But we might have chosen not to take the first step. We might have stopped at any point along the way. That would have meant that we would not have gotten to our destination. There were also obstacles along the way. But with each small step they were overcome. There were frustrations, fears and uncertainties. But with each small step they were crushed. There was hardship and danger, but with each small step and focus on the desired destination it was conquered.So you see, success is no mystery. Because, as the Chinese philosopher Lao-tzu said: A journey of a thousand miles must begin with a single step. It takes only one small step to succeed and you have done it Ken. Bravo. 
It goes without saying that a thanks is in order for Kazuo Hirai 
You have taken Ken's vision and molded into something beutfitul. All the world's your stage. And all the men and women merely players: A non-doer is very often a critic-that is, someone who sits back and watches doers, and then waxes philosophically about how the doers are doing. It's easy to be a critic, but not you Kaz, no being a doer requires effort, risk, and change and you have done a nobel job. Bravo! 
And last but certainly not least I'd like to thank 
Jack Tretton, your loyalty, perseverance and dedication has helped Sony reach it's goals and making Sony the #1 console of choice.That is real freedom. That is being educated, and understanding how to think. The alternative is unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.You have dared to go where others have been scared to go Jack, Thank you and God bless Sony USA. That's all I had off the top of my head. *shrug* If I had to guess..
See, someone taking advantage of the SW's new laws. fun.
Idk... maybe because they dominated the last two gens?
Nintendo failed two gens in a row, and look how things turned out with the Wii.
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