While it is trully great that excellent games like Super Smash Bros Brawl on Wii will have multi-player online modes, I just don't think it is anywhere near a good enough solution for online social gaming on Wii yet.
I have watched my friends play on Xbox Live and one of the single greatest strenghs of that online solution seems to be how easy it is for them to make new friends via the service (and chat to them), who they can then play over and over again across multiple games very easily and whenever they want with no hassle. My friend even had one guy from Germany, who he'd never met in real life previously, come over to visit him in the UK for Christmas and he turned out to be a great laugh (we all had a great time chillin with him). I watch my friend sitting for hours online playing games like Rainbow Six and he spends most of the time just chatting with the people on there, from all over the world. It's also great for people who don't own huge TV's (for split-screen) or multiple controllers or their friends are just too busy to come over and play. It's cyber socialising at it's best.
You just can't really do this as of yet on Wii and I think Nintendo is missing some great opportunites to really create a standout online community on Wii. Multi-player on the couch is brilliant, and still better than online multi-player in my opinion, but an online service like Xbox Live (with voice chat) is far superior to having to get friends codes just to play your mates online and even then you can't actually chat with each other or really have that social party atmosphere.
Nintendo really needs to implement some kind of voice chat system on their online games or they are never going to be trully as good as the could be when it comes to online on Wii...
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