@Basinboy said:
"Videogames just don't have the market capitalization to keep a mega corp like MS interested."
This is the only reason I could see them spinning off the Xbox division and refocusing on the other tenets of their core business (i.e. driving or developing a mobile OS to topple iOS, because W8 is doing a terrible a$$ job of it so far). But, IMHO, forfeiting the ground they've gained and abandoning a new medium of entertainment that they're helping to define is not the direction I would take.
They just need to change the Xbox.
If "Xbox" was simply a certification of sorts, or maybe if the Xbox was just a limited Windows PC with only access to the Windows store, then it'd fit in with the rest of the company.
Instead it's just its own entity separate from Windows. It'd be amazing if you could buy an Xbox for the home theater setup that has access to all the media/games/software that finds its way onto the Windows store (yeah, even something like Power Point).
Then set up a certification process for PC hardware vendors that lets people know if a laptop/desktop PC is capable of running Xbox games. If it has the Xbox logo on the box, it'll run Xbox games. I'm sure that'd be a huge boost to PC sales.
And then with Windows phone try to get an architecture like the Xbox/PC (obviously lower end though) that could potentially play Xbox Live games, among other software.
Instead they just don't do this, or anything remotely similar. It's too late for the Xbox One given the architecture it uses with that ESRAM, and whatnot, but maybe at some point MS will change their strategy (or just exit the console business).
They have so much potential to get people to buy new PCs, smartphones, and their Xbox if they were all connected to each other. Instead they're all separate things for the most part.
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