XCloud being a white label service could give Xbox Live to reach 2 Billion gamers.

One of the things that we know is that Microsoft is positioning XCloud as a White Label service. This means that XCloud will be available to any company that is wanting to create a Game Streaming service. I think this is a genius move of Microsoft, positioning XCloud as a white label service to push Xbox Live, Mixer etc to 2 Billion gamers.

Since XCloud is based on Xbox hardware and developers can develop on both Xbox Consoles and XCloud with no changes.

I can see a situation where Ubisoft's service is based on XCloud, where Ubisoft's games have Xbox Live, Mixer, Xbox Controller and many of Microsoft's services as the backbone, but all under Ubisoft's sub service.

Walmart, Verizon is also rumoured to be developing a Game Streaming service, they could base their service on XCloud, where those games run natively on Xbox Consoles and Streamed to any device and have Xbox Live, Mixer, Xbox Controller support.

The reality of the industry moving forward is that Publishers and Cloud Giants are going to become more increasingly powerful and that they will explore their own service, however, Microsoft is still retaining an ecosystem of Xbox Live, Mixer, Xbox Controllers etc despite Ubisoft, EA, Activision developing their Streaming service.

@daniel_su123: Honestly who gives a ****, all i'm interested in are the games, get your head out of the clouds and go play a game dude, seriously.

PS...streaming can go **** itself.

Streaming would be interesting. Can't wait to see the outcome.?

Yeah MS is playing the long game now they F'ed up the Xbone. They are trying to dip their brand into everything they can, while pushing out games for their service. I do hope that eventually they add their brand to Nintendo as rumored. Walmart, Verizon and Pretty much everyone but Xbox and Sony aren't going to last long streaming. They have nothing to add. The games are going to be dismal compared to them two, like the $2 dvd bin.

@npiet1: Seems like they were playing the long game all along and got to far ahead of themselves and Xbox paid the price this gen. This sounds like MS trying to have their hands in everybody’s pocket when it comes to streaming.

I think that is the initial take away similar to Surface hardware. Microsoft Xbox branding may eventually become more "niche" as it supports the infrastructure of other game streaming brand and services. Similarly in the game space we have always had MS branded hardware such as controllers, keyboards, mice, etc.

I also made a thread about this exact thing with all three major consoles role and positions

https://www.gamespot.com/forums/system-wars-314159282/who-will-the-console-system-wars-and-what-will-it--33459816/

@michaelmikado:

Putting their brand on multiple services and on any device does not make their brand 'niche' there's absolutely no logic in that.

It makes them more well known and positions them similarly to Facebook sign ins.

@daniel_su123: They aren't going to go around having everyone brand their services with an Xbox or Microsoft label any more than Amazon forces Netflix to brand their streams with "Prime" labels because Netflix runs off Amazon servers. Just like Amazon prime, they will both offer the infrastructure to competitors for the competitors, not their branding, as well as having their own cloud offering. There's literally no tangible benefit to MS forcing them to carry their brand name on their gaming services. The end customers aren't about to go out and purchase Azure instances as more than they would purchase AWS instances from branding on Netflix streams.

Uhh....