With a union following a seasonal sport, I just have it changed once a year. Each year I'll run a competition at the beginning of December with two weeks to work on something, close it, and then two weeks to choose which is the best and should be used for the following year.
At this point the avatar is iconic, I couldn't change it if I wanted to (been there since '06). The banner is kind of iconic too, tho I might change it in the next year. We're in the process of making a new home page button section.
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