The news isn't getting any better for the WWE:
ECW last night drew a 1.29 rating, another alarmingly low rating, putting TNA Impact within reach of for the first time overtaking ECW in the prime time weeknight ratings race for the no. 3 ranked wrestling show during the week. ECW drew a 1.31 rating last week, a drop well under the normal rating before the Benoit family tragedy.
As Bruce Mitchell noted earlier in his report, WWE Raw on Monday drew a super-low rating of 2.5, well below the 3.4 level of the previous three weeks - which themselves were tied for the lowest summer ratings for Raw on a non-holiday in nine years.
The hourly ratings were consistent - a 2.50 first hour and a 2.53 second hour. Quarter hour ratings aren't in at this time.
WK ANALYSIS: The Raw rating is just amazing. Major reason for concern. It's at a point where a total roster reunification alone wouldn't necessarily help. There is something more going on with this drop-off in interest in the WWE product on Monday nights. It's hard to imagine next week reaching a new low, but WWE is now hoping for a return to 3.4, which just three weeks ago was considered a bad rating. It's time for major brainstorming and some chances to be taken - but not a fallback to creepy, low-brow, scummy ideas like exploitation or mocking of the weak and powerless or racially or sexually provocative
http://www.pwtorch.com/artman/publish/article_21144.shtml
Well, at least I know Impact's going to really start to suck. Now that they are within reach of a WWE program, they're really going to start ****ing things up.
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