After watching Matt Hardy use his message board against us, I was thinking about how the WWE has been doing that lately also. So with that in mind, here's my mini-rant on the subject. Hope you enjoy it and that it brings a good discussion.
The WWE has always had this stance of being completely against the internet, mostly because it's the home of us, the Internet Wrestling Community. But over the past year, the WWE has started putting such an emphasis on it's website that it is hard to beleive they are not catering to us more now than before.
It all started months ago when they started playing backstage extras from RAW, which were slightly advertised. Sure we might have gotten an occasional match from ths, but nothing to the point that wwe.com became a place we had to go to.
That all changed over the past few weeks where wwe.com has become a vital source of information to the point where it's now playing with it's fans. The "blockbuster" draft trade was announced exclusivley on their website and remained there as no one on WWE TV mentioned who were the participants until one of the 11 showed up. Brock Lesnar's return was rumored until the WWE gave an up-to-the-minute report of everything going on, even getting quotes from all parties involved. As some of our favorite wrestlers were released this past week, the website also got quotes from the wrestlers to give the story a more official look.
All this teasing has basically led us to this moment. An amazing work of an angle spanning 2 websites (wwe.com and thematthardy.com) where we were all played and just made the reappearance of Matt Hardy that much more amazing. Like any good website, the WWE has a story of Matt "interfering before being escorted out of the building by police" where his post on his message board is a link on the WWE story.
Have we finally come to a point where Vince and the WWE are finally using the internet to their advantage? I for one hope so as the past couple of weeks, while not the best television, have brought along some of the best moments on RAW in a very long time.
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