Brawl is big because it is one of the few games out on the WII that caters to what is essentially an overlooked market on WII, and that's Hardcore gamers. WII is very much casual, wheras Nintendo fans of old, alot of whom have supported the console from the NES/Famicom tend to lean towards the hardcore. Nintendo fanboys/girls young and old buy Brawl because it's a well balanced celebration of Nintendo's characters and history, and Hardcore gamers buy it because it's fast, furious and very skill reliant when two good players go at it.
When it comes down to it though, Brawl is a year and a half overdue in Europe, and having played it, it feels exactly the same as before. Now, for a game in development for the better part of four or five years, that's just inexcusable. Personally, for me, the daddy is Tekken; it's in my opinion the purest fighter out there, and a damn sight better than the more arcadey battlers such as brawl.
Now, while brawl is a big, heavyweight fighting title, and it's going to draw huge numbers and lots of money- it alone can't save a genre that constantly relies on rehashes, sequels and games that unashamedly plagerise the greats of the past. Very little new has been developed in the fighting genre, and that's the reason it's such a lose-lose genre now.
Unless we see real innovation, and not just sequels, the fighting genre has little future, apart from seasonal updates and sequels.
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