Advertising.
I gotta laugh at all the people that "need the game fuel to play Halo 3" or that "will own more with game fuel".
Seriously, it's the same old drink you've all had with a added flavour. It's like Coke bringing out a new flavour (think Vanilla) and sticking a GTAIV sticker on it.
Anyone who thinks it's cool to have a drink with a H3 sticker on it, or think it's cool to drink it while playing, is just plain stupid. See what advertising does to kids these days.
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