Microsoft & Sony want more casual gamer but Nintendo?

My question is very simple i see both Microsoft and Sony going for a more casual gamer and i think that is great to include everyone. But it seems to me over the years that Nintendo has been beating to their own drum. The only time i've seen them make a move toward the hardcore gamer is when R.E became exclusive to the game-cube. Don't get me wrong i have a Wii and i think it was a great second system for me. But what message does that send to gamers that have been their from the start are there no rewards no big games for the more solid gamer. Not a big issue just want to know what my fellow gamers think about it.