I think consoles and PC are (in general) two different markets, and MS can safely target both. If MS plays their cards right, the coupling of Windows 10 and X1 could be very beneficial to both sides. I personally would love to see more cross-play games (really disappointed Gears: UE isn't one).
I'm not even sure if exclusives are the biggest factor in owning a console. The X360 was arguably the best console of last gen, and it had very few true exclusives. The PS4 is an absolute beast this gen, and it doesn't have many exclusives yet either.
But you're right in the sense that if you have a good PC, there may not be a very compelling reason to own an Xbox One. Sunset Overdrive as far as I know is not coming to PC (at least it hasn't been announced yet). There will always be rumors of X1 exclusives headed to PC, but that doesn't make them true. I think we'll definitely see a PC release of Quantum Break. I have a harder time seeing Forza Horizon 2 and Scalebound.
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