With the recent announcements from Microsoft and Sony about their respective consoles, the topic that has driven most gamers into a frenzy and seems to have united consumers and the media has not been a new game or next gen tech but the mention by Microsoft of regulation of the used games market. Seeing people from all walks banding together seemingly condemning Microsoft in fervent hatred and even going as far as relating them to Nazi Germany I was left stunned and confused.
 In a market where the consumers look to game companies and publishers to amaze them, to excite them and to wet their creative and entertainment appetites why then would people be so against some form of regulation in the used games market? The used games market is hurting the companies that make the incredible entertainment experiences we love. Do we not want to support these people and ensure they have the means to continue delivering this to us?
 When you purchase a new game a small percentage of the sale goes to the retail or online distributer that you have purchased it from, then the rest, the majority goes to the publisher and the company that actually created the product. This money is used to recoup the massive costs associated with the creation of a game, marketing and distribution (referring mostly to AA and AAA titles). Then of course there are costs for after purchase support such as tech support, maintenance patches and even the running of servers for multiplayer that the majority of games these days have. We have to bear in mind that these companies are businesses and want to make a profit so with all of this overhead they need massive sales to make these ventures profitable.
 When a used game is purchased none of that money, not one cent goes, back to the publisher. The retailer keeps all of it, and yet the customer still has access to the online services, maintenance and tech support of that game. Yes you can say that that person is only playing a game that someone else already paid for and no longer using so its not hurting the game creator, but its artificially increasing the use of a title where the resources for the maintenance of that title is needed longer and by more people but without the game creators receiving any more revenue to maintain it. Thats one of the reasons publishers like EA created the online pass that was universally hated by consumers. Yes it might hurt consumers making them pay more for a used game, but what also hurts consumers are game companies being closed down for not selling 4 million units in the first month.
Every time an avenue is explored, for the industry to generate more and continual revenue ( that wont be hurt by used games sales) it has been met with anger, resistance and disdain. DLCs are seen as money grabs for content that should be on disk, online passes are seen as evil and honestly not consumer friendly, premium passes ala Battlefiled 3 and Call of Duty are holding services hostage and now the proposed regulation of the used game market is being touted as the antichrist.
 But there is already a gaming market where this is the norm, and its been implemented without much complaint or nearly as much anger and in most cases people havent even notices it happened at all. The used market for PC gaming is all but dead. With digital distribution, games attached to account via publisher applications such as origin and uplay and steam there is no such debate raging related to the platform. You cant share your games, resell them or even give them away on steam yet none is declaring valve evil. What people do know about valve are their great sales. Sales that are made possible by the fact that there are no used games under cutting them and that the publishers/producers get a cut of each sale. Its a win-win, we get cheaper games and the companies that make them possible get money in return for their product/service.
 Currently retail outlets have such a hold on the gaming industry that they have the power to keep publishers from lowering their prices for digital distribution in the guise of fair market, but then in turn re-sell software from that publisher without giving them their fair share. How is this a just system? Its not supporting the creator, its driving to behavior that is less consumer friendly with the likes of online passes and its negative towards the industry as publishers close down production offices for not selling enough for example prototype 2.
 Would it be so bad to force the retailers of giving a cut of the money to the people that actually made the product? Would you not want to support them? It will also give publishers more confidence to allow for bigger sales and discounts because they would be getting their fair share with every sale. In the long run it is going to happen, it has to, with the ever increasing cost of game production for AA and AAA titles to survive they have to maximize their revenue streams. This is also why the free-to-play/microtransaction based model is being used more. As the people that use the service most pay more and there are no lost sales.
 I just like everyone else would like to spend less on games, get things cheaper and be able to sell the games I no longer use, but in doing so I dont want to hurt the people that made the game possible in the first place. If people could look at this objectively they might see that its not such a bad thing, certainly not the end of the world.Â
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