I think they are like expansion packs like you would get with a PC game. Main thing would be extending the story but they might include new cars and weapons. I don't know for sure, just guessing.
What I just said was all that Game Informer had said, and I would guess that it won't be free (since when does MS give something for free?). I think it's safe to say that the content will add-on to the story. I highly doubt MS paid 50 million so that we can dress the main character with extra clothing!
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