Like all business situations .......... Once they are able to make enough money from advertisements or show how someone can make money or build an audience through LIVE. There are lots of TV shows or anime movies that are not easily accessable else where. They have lots of Fights (forgot the name of the organization, but real fights) in HD. Once people start accessing more content from LIVE, It is possible that the $50 a year fee will go away. Damn sure help the sells of less marketed games, when they put the DEMO on LIVE for free (Lost Planet).
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