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Publisher ending all support for a handful of free-to-play PC games, but Star Wars: The Republic will live on .
Battlefield Heroes and Need for Speed World hit 10 million each this month; Battlefield: Play 4Free, Dragon Age: Legends, Battleforge, and Lord of Ultima combine for 5M.
EA CFO Eric Brown says online distribution service is growing steadily; freemium brand extensions bringing in new customers.
Electronic Arts' microtransaction-driven first-person shooter now open for new recruits worldwide.
Ben Cousins exits EA's free-to-play Easy Studio on eve of launch for core-focused online, microtransaction-supported shooter.
Electronic Arts dishes details on new free-to-play franchise entry; will contain maps from Battlefield 2, weapons from Bad Company 2; beta goes live Nov. 30; Battlefield Heroes recruits 6 million.
Next generation of online games will make consumers question the need to buy the next Xbox or PlayStation system, says Battlefield Heroes head Ben Cousens.
Virtual goods are much more important for free-to-play titles than in-game and display advertising, according to the megapublisher.
EA's latest shooter takes the best bits of Bad Company 2 and brings them to a free-to-play audience.
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