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Advertising-in-games guru says developers should expect more big companies to get on the advergames bandwagon.
Burger-slinging restaurant chain says sales of 3.2 million BK-themed games helped spur a whopper of traffic and a 40 percent rise in quarterly profits.
Fast-food chain's collection of promotional games featuring mascots like The King, Subservient Chicken reaches sales milestone faster than Gears of War.
[UPDATE] Burger King rep corrects previous statement, confirms that $4 Xbox 360 games will feature achievements after all.
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